Coordinator, Brand Marketing

Coordinator, Brand Marketing

Sony Pictures Television Studios (SPTS) is one of the industry's leading content providers, producing programming worldwide across genres and platforms. As the largest independent TV studio in the industry, SPTS produces 50+ shows each year including THE BOYS, COBRA KAI, THE GOOD DOCTOR, OUTLANDER, and PLATONIC. SPTS is part of the larger Sony Pictures Television (SPT) division. SPT is a Sony Pictures Entertainment Company, a subsidiary of Tokyo-based Sony Group Corporation.

As Coordinator, Brand Marketing at Sony Pictures Television, you'll support the full lifecycle of our series, helping to build and sustain fandom. Working closely with the Brand Marketing Executive Director and Manager, you'll contribute to audience development, franchise growth, and marketing strategies that complement network efforts. We are fierce advocates for our content, knowing it inside and out, and driven by a mission to drive awareness, increase tune-in, and expand the cultural footprint of every title we touch.

Responsibilities

• Provide day-to-day logistical and executional support for pod titles to drive awareness and elevate Sony Pictures Television (SPT) series.
• Must be knowledgeable across all titles in the pod, ensuring consistency and accuracy across all marketing materials.
• Maintain and manage all campaign documentation, including:
• One Sony assets (e.g., newsletters, lot boards)
• Asset requests and toolkits
• Strategic marketing deliverables and templates
• Campaign briefs outlining objectives, messaging, and deliverables
• Campaign trackers and Airtable updates
• Act as project manager for assigned title-related tasks and deliverables, including:
• Maintaining a calendar of key campaign milestones
• Organizing internal pod meetings, preparing agendas, and capturing recaps/next steps
• Managing organized file systems (e.g., decks, briefs), including file naming conventions and version control
• Supporting the creation and formatting of team documents (decks, PDFs, templates)
• Support budget management by tracking invoices, POs, and onboarding documents
• Campaign performance recaps
• Oversee execution of "One Sony" synergy tactics across all Sony lines of business.
• Stay current on marketing trends and identify new opportunities relevant to Sony Pictures Television.

Requirements

• 2–4 years of experience in marketing, entertainment, or a related field
• Excellent written and verbal communication skills
• Highly organized with strong attention to detail
• Creative mindset with ability to layer on strategy
• Self-starter who works independently and proactively
• Comfortable managing multiple projects simultaneously in a fast-paced environment
• Passionate about entertainment, television, and digital media
• Collaborative team player with experience working in matrixed, multicultural, and global organizations
• Able to interpret and apply insights from reporting data
• Committed to continuous learning and open to cross-disciplinary approaches
• Proficient in Keynote, PowerPoint, or Canva
• Experience with Airtable is a plus

The anticipated base salary for this position is $23.31/hour to $30.30/hour. This role may also qualify for incentives and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.

SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law. To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.