Senior Marketing Manager - 12 Month FTC

Senior Marketing Manager - 12 Month Ftc

As a senior marketing manager, you will lead all aspects of marketing campaigns for your roster which will be made up of domestic and international artist releases. You'll work with best-in-class industry executives as well as some of the most exciting names in pop, rock and rap. In this role you will be working in an exciting and fast paced environment and will be contributing to label culture, whilst also developing and breaking the future artists.

RCA Label Group UK is a flagship label that is part of Sony Music Entertainment. Encompassing RCA Records and Since 93. The company has existed since 1919 and pioneered the first ever 45rpm record. RCA has a history littered with legendary artists from Elvis Presley and David Bowie to Diana Ross, Nina Simone, Iggy Pop and Lou Reed. Today UK artists on the label rosters include Myles Smith, Jade, Bring Me The Horizon, Cat Burns, Biig Piig, Tems, Paloma Faith and joining US superstars such as, Beyonce, SZA, Travis Scott, P!NK, Miley Cyrus and more.

This is a 12 month contract starting in November and running until the end of 2026.

What you'll do:

• You will work with artists teams and manager to create and articulate the artist brand and positioning to deliver on short- and long-term campaign objectives.
• You will oversee all creative campaign output to drive innovation and creativity through all facets of the campaign.
• Spearhead market-leading integrated artist campaigns (content marketing, audience building, and digital partnership opportunities alongside Digital Manager) from concept to execution to build and expand fan bases.
• Identify new and exciting opportunities for artist promotion by working with brands, sync, press, radio, TV gaming and podcasts.
• Use consumer insight and commercial data/analytics to support planning, evaluation and execution of campaign strategy but to also evaluate effectiveness of marketing campaigns. You will also monitor changes in the market, with an emphasis on the industry, competitors, and campaigns.
• Maximise global potential for all artists by collaborating with international marketing & coordinating efforts across departments to drive innovative and engaging campaigns.
• Be aware of our turnover & P&L targets and allocate and manage marketing spends to stay within budget and achieve financial KPIs which will contribute to increasing profitability of RCA's roster and market share growth.
• Lead by example and support junior team members develop their skills to showcase best in class marketing execution.

Who you are:

• You already have extensive marketing experience from a label, with a track record of artist development and commercial success.
• You're driven and excited by music culture and other varied genres with a thirst for learning and personal and professional growth.
• You have experience in leading junior members of a team
• You are a curious thinker and a natural problem solver with a desire to push boundaries and do things first.
• You have strong interpersonal skills to collaborate effectively with artists, management teams, internal departments, and external partners
• You can analyse data and metrics to identify areas for improvement and make data-driven decisions and allocation of resources.

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
• We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There's also time off over winter break

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music's aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity. We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual's sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability. Privacy Policy

Please note that applicants must be at least 18 years of age.