Experiential Marketing Lead

Experiential Marketing Lead

Join Sony Honda Mobility of America Inc. Sony Honda Mobility of America Inc. is a proud subsidiary of Sony Honda Mobility Inc., a 50/50 joint venture between Sony and Honda, headquartered in Tokyo, Japan. Our American headquarters in Culver City, California, established in March 2023, is at the forefront of bringing the innovative electric vehicle, AFEELA, to the US market. AFEELA embodies the essence of "FEEL," creating an interactive relationship where people and mobility connect through advanced sensing and network technologies.

At Sony Honda Mobility of America, we are dedicated to moving people through innovative solutions inspired by diversity. Join us in shaping the future of mobility with creativity, technology, and a commitment to excellence. Apply now to make a difference!

Position Summary Sony Honda Mobility of America (SHMA) is seeking a dynamic and detail-driven Experiential Marketing Lead to elevate the AFEELA brand through premium partnerships, events, and activations. In this highly visible role, you'll coordinate cross-functional marketing programs, deliver on partnership commitments, and ensure flawless execution of immersive customer experiences. The ideal candidate thrives in fast-paced environments, brings hands-on experience in automotive events or brand partnerships, and combines operational precision with creative storytelling. You'll collaborate across media, digital, CRM, social, and retail teams—while also working directly with our marketing vehicle fleet to ensure a seamless experience at every event.

Job Responsibilities

• Execute and track marketing partnership deliverables across media, events, CRM/email, paid marketing, and digital platforms.
• Serve as a bridge between customer-facing insights and internal marketing initiatives to ensure strategic alignment.
• Coordinate timelines, assets, and communications between SHMA and external partners or agencies.
• Support project management of partnership events and activations in collaboration with agency partners.
• Monitor campaign performance and milestone tracking across assigned programs.
• Assist with logistics, maintenance, and demonstration support for the marketing vehicle fleet.
• Work cross-functionally with marketing, digital, and retail teams to propose technology-driven solutions that enhance customer acquisition and conversion.
• Ensure flawless execution of vehicle installs/deinstalls at events and troubleshoot technical issues on-site.

Required Qualifications for Position

• 4+ years of marketing experience, preferably in brand partnerships, automotive events, or cross-functional campaign execution.
• Proven ability to manage timelines, project trackers, and cross-functional communication.
• Experience with CRM/email marketing, social media, digital campaign management, or similar platforms.
• Exceptional communication and problem-solving skills; able to convert field insights into actionable corporate strategy.
• Proficiency with Microsoft Office, Google Workspace, and project management tools (e.g., Asana, Salesforce, Airtable).
• Must be based in Los Angeles, with the ability to travel frequently.
• Comfort working directly with vehicles, including installation support, equipment setup, and basic troubleshooting.
• Availability for weekend work and frequent travel.

Preferred Qualifications for Position

• Background supporting media, influencer, or brand partnership activations.
• Experience in performance marketing, digital content strategy, or cross-channel marketing.
• Familiarity with EVs, connected platforms, or mobility/lifestyle storytelling.
• Technical experience related to automotive, AV networking, or display systems.

Additional Details

• Work Arrangement: On-site in Culver City, CA.
• Travel Requirements: Frequent domestic travel; occasional international travel may be required.
• Visa Sponsorship: Not available for this position.

Benefits

• Comprehensive medical, dental, and vision benefits
• Flexible Working Policy
• Paid parental leave
• 401k Program
• "Take What You Need" time off policy, with a minimum of 15 days off per year, and holiday breaks
• Yearly bonuses (subject to eligibility)
• Company phone (subject to eligibility)
• Company swag
• A brand new laptop and monitor
• Special discounts on Sony products
• Learning and Development quarterly stipend
• More to come!

The anticipated annual base salary for this position is $115,000-$130,000. This range does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

Sony Honda Mobility of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, sex (including pregnancy), gender, national origin, citizenship, ancestry, age, physical or mental disability, military status, status as a veteran or disabled veteran, sexual orientation, gender identity or expression, marital or family status, genetic information, medical condition, or any other basis protected by applicable federal, state, or local law, ordinance, or regulation.

Disability Accommodation for Applicants Sony Honda Mobility of America provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests, please contact us by email at SHMA-Recruiting@sony-honda-mobility.com Please indicate the position you are applying for.