Product Marketing Specialist

Product Marketing Specialist

We're looking for a Product Marketing Specialist for SonicWall. You will play a critical and highly visible role in bringing SonicWall's Network/Cloud and Access Security product offerings to market and ensuring its ongoing success in the marketplace.

The Product Marketing Specialist is responsible for planning and executing the go-to-market strategy, drive product launches and meet business objectives in line with our global market.

Marketing and Business Development

• Develop messaging and positioning for products and services in Network / Cloud Security
• Analyze market size and competitor information.
• Manage the Network Security portfolio launch cycle and create collateral to support product launch and sales enablement
• Collaborate with cross-functional teams to develop and implement go-to-market plans.
• Produce product, industry and thought leadership content through blogs, whitepapers, eBooks, videos, web pages and more
• Lead cross-functional teams to successfully launch products, create collaterals, and drive growth.

Sales and Partner Support & Enablement

• Communicate the value proposition of the Network / Cloud Security product portfolio to the various channels within SonicWall.
• Develop the sales tools and training that support the selling process of our service to various teams including Sales and Partners
• Acquire deep customer/partner knowledge through market research, persona, segmentation analysis, customer interviews and internal business metrics.
• Develop competitive information.

Required Qualifications:

• 5+ years of product marketing experience for a B2B firm for a technical product or customer-facing security expertise
• Strong AI tool understanding and ability to leverage for workflow
• You have a BS in marketing or engineering, or the English field
• You are a strong communicator and work well with different stakeholders
• You enjoy writing and speaking, and do it well
• You have a technical background and can write for both engineering and business audiences
• You want to be part of something big and learn as much as you can in the process

Desired Qualifications:

• Cybersecurity industry experience
• Channel experience
• Network security experience
• Both HW and SW experience
• You are a strong storyteller
• You're passionate about exploring new technologies especially with AI
• You've had professional experience in product management, marketing or another strategic role