Develop and implement a cohesive strategic marketing plan and oversee the entire integrated marketing communication for the brand.
Manage the brand's presence across multi-channels, including social media, digital platforms, and traditional marketing channels.
Execute innovative marketing campaigns to increase brand awareness, drive customer acquisition, and enhance referral.
Manage campaign budgets, timelines, and resources to ensure campaigns are delivered on time and within budget.
Create engaging and high-quality content across different social media channels through content scheduling and strategy development.
Proficiency in data analytics and social listening tools, have the ability to analyze data to inform strategy, improve engagement, and measure the effectiveness of social media campaigns against KPIs.
Evaluate the impact of marketing programs and campaigns in achieving the stated objectives, including impact on traffic, lead generation, and customer close won in sales.
Develop world-class marketing collaterals from physical assets such as advertising materials, promotional content, social media, and own website.
Conduct market research to identify marketing and sales trends, consumer preferences, and growth opportunities. Generate consumer insights in support of improved marketing strategy and communications.
Cultivate strong working relationships with key stakeholders, inter-departments, media partners, influences, and external agencies and vendors.
Provide assistance and support to relevant department as and when required.