✨ About The Role
- The Product Marketing Manager will be responsible for communicating Snappr's newest product offerings and educating target customers on their value.
- The role involves interviewing customers to gather insights that will drive marketing experiments and strategies.
- Conducting competitive market research to develop winning strategies is a key responsibility.
- The manager will research and define market segmentation, identifying ideal customer profiles and audiences.
- They will build and manage a weekly live workshop to educate businesses on various topics from Snappr's unique perspective.
- Collaborating with product management, sales, and marketing teams to improve go-to-market communication and product features is essential.
- The role requires writing and designing product functionality, use cases, and benefit-driven features to enhance distribution.
âš¡ Requirements
- The ideal candidate has over 5 years of experience leading product marketing in a product-led startup environment.
- They should have a strong background in B2B product marketing, with a focus on crafting compelling, value-driven messaging.
- Experience in conducting user research and deriving insights independently is essential for this role.
- The candidate should be comfortable with public speaking and have a knack for storytelling to engage audiences effectively.
- Familiarity with design and project management tools such as Canva, Figma, Asana, Notion, and Trello is important.
- A proactive attitude towards trying new things and a willingness to collaborate closely with the CEO to shape the brand is crucial.