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Product Marketing Manager

Develop new product packages for relevant customer segments to increase win rates.
New York
Mid-Level
$111,600.00 - $151,000.00 per year
1 week ago
Snapdocs

Snapdocs

Snapdocs digitizes real estate closings

✨ About The Role

- Conduct qualitative and quantitative research to understand the competitive landscape and develop GTM strategies for new products - Create and maintain a coherent brand narrative that aligns with the company's vision and resonates with different customer segments - Collaborate with GTM teams to develop distinct messaging, positioning, and collateral for lender and settlement/title products - Work closely with customer success and product teams to drive adoption among existing customers and launch new products to market - Develop pricing strategies, build new product packages, and support positioning in the market through market research and white papers

⚡ Requirements

- Experienced product marketing professional with a minimum of 4 years in a B2B SaaS company, ideally in fintech, banking, or real estate - Proven track record of successfully launching products and features to market, with a focus on storytelling and building collateral for sales processes - Strong analytical skills with the ability to develop pricing strategies and translate technical capabilities into customer benefits - Detail-oriented individual with a blend of creativity and analytical thinking, capable of managing complex, cross-functional projects - Excellent communication skills, both written and verbal, with experience in positioning and marketing products in complex industries
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Product Marketing Manager
New York
$111,600.00 - $151,000.00 per year
Marketing
About Snapdocs
Snapdocs digitizes real estate closings