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Senior Product Marketing Manager
Develop new product packages for relevant customer segments to increase win rates.
New York
Mid-Level
$111,600.00 - $151,000.00 per year
1 month ago
✨ About The Role
- Conduct qualitative and quantitative research to understand the competitive landscape and develop GTM strategies for new products
- Create and maintain a coherent brand narrative that aligns with the company's vision and resonates with different customer segments
- Collaborate with GTM teams to develop distinct messaging, positioning, and collateral for lender and settlement/title products
- Work closely with customer success and product teams to drive adoption among existing customers and launch new products to market
- Develop pricing strategies, build new product packages, and support positioning in the market through market research and white papers
⚡ Requirements
- Experienced product marketing professional with a minimum of 4 years in a B2B SaaS company, ideally in fintech, banking, or real estate
- Proven track record of successfully launching products and features to market, with a focus on storytelling and building collateral for sales processes
- Strong analytical skills with the ability to develop pricing strategies and translate technical capabilities into customer benefits
- Detail-oriented individual with a blend of creativity and analytical thinking, capable of managing complex, cross-functional projects
- Excellent communication skills, both written and verbal, with experience in positioning and marketing products in complex industries
About Snapdocs
Snapdocs digitizes real estate closings