Lifecycle Marketing Manager

Lifecycle Marketing Manager

Smartly is looking for a performance-driven Lifecycle Marketing Manager to join our Growth Marketing team in London. In this role, you will own the lifecycle roadmap end-to-end - designing, building, and optimizing prospect and customer journeys that drive measurable impact across the funnel. Reporting to the Director of Marketing Operations, you will translate revenue goals into structured lifecycle programs, running a high-velocity test-and-learn agenda with deep expertise in email marketing and Marketo, and a keen eye on data to inform decisions. You will operate at the intersection of growth strategy, operational excellence, and performance marketing - partnering closely with Sales, Events, Brand, Paid Media, and external agencies.

As a Lifecycle Marketing Manager, you will:

• Own and design Smartly's end-to-end email marketing and nurture calendar, building and optimizing high-performing programs that increase engagement, improve open rates, and materially lift click-to-open rate (CTOR) and downstream conversion metrics across the lifecycle.
• Drive lifecycle performance from lead to opportunity, building scalable programs that increase conversion to opportunity.
• Lead a structured experimentation roadmap with clear hypotheses, testing emails.
• Manage the external offshore agency to execute campaigns at scale with strong QA and performance oversight.
• Own execution of select integrated cross functional campaigns, by setting clear goals and partnering cross functionally to execute on programs.
• Measure lifecycle and campaign performance using dashboards and custom reports to guide prioritization and clearly communicate results.
• Build and optimize smart lists, engagement programs, trigger campaigns, tokens, and templates in Marketo.
• Ensure accurate tracking, attribution, and data flow between Marketo and Salesforce.
• Develop dashboards and reporting frameworks to diagnose funnel gaps and guide prioritization.
• Share insights with leadership and continuously refine lifecycle strategy based on data.

We are looking for you if you have:

• 5+ years of lifecycle or retention marketing experience within B2B environments.
• At least 2 years of hands-on experience with Marketo and Salesforce.
• Proven experience running lifecycle or customer marketing programs that drive measurable growth.
• Strong analytical skills and comfort working in a fast-paced, agile environment.
• Experience collaborating cross-functionally and managing agencies or offshore partners.
• Curiosity around AI and marketing technology, with the ability to apply emerging tools to improve lifecycle efficiency.

Smartly is committed to being the best place for growth-minded individuals to thrive. Join us to build scalable lifecycle programs that directly impact revenue and long-term customer value.

What we offer you:

• Inclusive Culture: Join a team of over 750 Smartlies representing more than 60 nationalities across 24 locations in 13 countries, we foster a culture built on trust, transparency, and open feedback.
• Global Impact: Be part of a company making a global impact, directly influencing our customers and business growth.
• Wellbeing Focus: Enjoy generous healthcare packages, mental health services, and a healthy work-life balance with paid holidays and family leave.
• Total Rewards: Benefit from equity options, performance-based rewards, competitive compensation, and ample career development opportunities.
• Hybrid Workplace: We work in a hybrid model, balancing office and remote work, with the option to work abroad for up to 30 days.