Product Marketing Specialist

Product Marketing Specialist

Smartbox is Denmark's leading provider of experience gifts and a part of Smartbox Group – Europe's largest concern within the experience industry. Our products are sold via retail, B2B, and online across several markets.

We are now seeking a Product Marketing Specialist who will have real ownership of the product roadmap in the Nordics and work data-driven in the intersection between sales, contracting, and international product marketing forums.

This is an independent specialist role without management responsibility, with direct reference to the General Manager and great freedom to set direction.

Role – Responsibilities and Scope

You own and drive Smartbox Nordics' product roadmap from analysis to recommendation and execution.

The role requires you to be able to prioritize, analyze, and convert data into clear commercial decision proposals.

Your primary tasks:

• Own and develop the Nordic product roadmap based on sales data, customer insights, and market trends
• Analyze performance at product, store, channel, and country level and identify opportunities for growth and optimization
• Convert analyses into concrete product proposals and present these to local and international stakeholders
• Participate actively in international product marketing reviews and forums
• Collaborate closely with Contracting, Sales, and Trade/Brand Marketing
• Responsibility for PIM and master data so that products are correctly set up and marketable in systems and POS
• Prepare decision proposals, business cases, and presentations in PowerPoint

Your profile

We envision you to:

• Have strong analytical skills and thrive with large data sets
• Be able to navigate, select, and prioritize what data is relevant – and what is not
• Be commercially thinking and product-oriented – not brand-driven without numbers
• Work structured, independently, and naturally take responsibility
• Have experience (or potential) in product marketing, commercial analytics, category management, etc.
• Be comfortable with Power BI, Excel, PowerPoint, and PIM-systems
• Communicate clearly – both written and verbally – in Danish and English

Experience can be relatively limited if your analytical level and drive are high. The role is created for a strong individual contributor, not a people manager.

The practicals

• You report directly to the General Manager
• High degree of autonomy and clear responsibility
• International exposure and collaboration

We offer:

• Salary according to qualifications, along with pension and health insurance
• Personal and professional development budget
• Social club with monthly events
• Quarterly employee benefits ("pocket money")
• Opportunity to work abroad
• Home office for the entire July month
• Hybrid work model (up to 2 days home)

Application

Are you analytical, commercially thinking, and ready to take real ownership of a product roadmap? Then we would love to hear from you. Send CV + application. Interviews are held continuously.