B2B Marketing Specialist

B2B Marketing Specialist

Sleep is something we all share. It's so fundamental that when we don't get enough good quality sleep, we struggle to function in all other aspects of life. That's why we at Sleep Cycle have made sleep improvement our mission, and that's how you can help improve global health by joining our effort!

We're now looking for a B2B Marketing Specialist to join our team for the next chapter of our journey.

Excited to shape our go-to-market strategy for our brand-new business model "Powered by Sleep Cycle"? Are you a proactive, creative marketing professional with a passion for building brands and driving B2B demand? Do you thrive in fast-paced, start-up-like environments where you can independently plan events, produce compelling content, and engage communities? If you're nodding, you might be the one we're looking for!

Your mission: As a B2B Marketing Specialist at Sleep Cycle, your primary focus will be to support brand-building and demand generation for our new technology licensing business. You will develop and execute marketing initiatives across multiple channels, ranging from event planning and content creation (white papers, videos, case studies) to LinkedIn community management. You will develop a keen understanding for both our competitors and our potential partners, staying at the forefront of the role that our technology can play both now and in the future, and across global markets. You'll work closely alongside our Strategic Partnership team, in ensuring that Sleep Cycle becomes the recognized leader in sleep technology licensing, balancing strategic thinking with hands-on execution.

Your key responsibilities:

• Collaborate closely with sales, partnerships, and product teams to ensure marketing initiatives are aligned with strategic business goals.
• Plan, organize, and execute B2B events (industry conferences, webinars, partner showcases) to drive awareness and engagement.
• Create and deliver high-quality B2B content such as white papers, thought leadership articles, videos, and case studies.
• Manage and grow Sleep Cycle's web and LinkedIn presence, building an active and engaged B2B community.
• Drive and manage partner co-marketing.
• Develop and implement demand generation campaigns that raise awareness and deliver measurable pipeline growth.
• Stay up-to-date with trends in SaaS, licensing, and digital health to position Sleep Cycle as an industry thought leader.
• Develop a clear understanding of both local and global market nuances that may impact and help drive our positioning.

What we are looking for:

• Proven experience in B2B SaaS marketing, ideally within a start-up or fast-growth environment.
• Strong background in event marketing, product marketing, content generation, and social media (LinkedIn).
• A T-shaped marketer with broad skills across the marketing mix and deep expertise in one or more areas.
• Ability to strategize and execute—from shaping positioning to producing campaigns and content.
• A self-starter who thrives on multitasking, with a pragmatic, hands-on mindset.
• Excellent communication, organizational, and stakeholder management skills.

Nice to have:

• Experience in tech licensing, product marketing, medtech, health, or wellness industries.
• Knowledge of SaaS demand generation best practices.
• Familiarity with marketing automation tools, analytics platforms, and CRM systems.
• Previous exposure to scaling B2B marketing functions in emerging business models.

Not sure if you meet every requirement? We encourage you to apply anyway — we value diverse perspectives and experiences and are committed to finding the right person, not just the perfect resume.

What's in it for you?

Sleep Cycle is all about creating a supportive and stimulating work environment, surrounded by kind, talented teammates who genuinely enjoy working together. We believe in a healthy balance of focus and fun — where sharing a laugh together is just as important as delivering great work.

You'll have the opportunity to shape a brand-new business line, while working on groundbreaking technology that's improving global health. We believe creativity and innovation thrive when we gather and collaborate in our beautiful office, located on the 20th floor of the Kineum skyscraper in Gothenburg. We also have satellite hubs across the world to be present in relevant markets.

We look forward to your application!