Marketing Campaign - Data Analyst

Marketing Data Analyst

Want to do the best work of your life? With 24 million customers in 6 countries, make your mark at Europe's leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.

The Marketing Data Analyst at Sky Business is positioned at the core of our strategic decision-making process, harnessing data analytics to refine and elevate our marketing strategies. In this critical role, you will navigate through vast datasets, employing advanced analytics to extract, interpret, and deliver key insights. Your expertise will be instrumental in optimizing marketing campaigns based on pre & post campaign analysis learning and managing the complexities of 3rd party marketing data integration, and pioneering automation efforts to streamline data processes. Your contributions will be vital in steering data management and governance policies, ensuring the integrity of our data aligns with our strategic ambitions. Through your efforts, you will enable our marketing department to make informed, data-driven decisions, directly impacting our competitive edge and market success.

What You'll Do:

• Collaborate with cross-functional teams to inform marketing strategy and improve performance.
• Develop and plan audience strategies for the different B2B verticals.
• Analyse internal and external campaign data to uncover insights and guide strategic decisions.
• Design and implement A/B testing frameworks in line with audience selection.
• Integrate and analyse third-party marketing data, ensuring alignment with internal datasets.
• Deliver ad-hoc reports and on-demand analytics to highlight trends and identify opportunities.
• Automate data workflows to improve efficiency and reduce manual tasks.
• Collaborate with Data Analytics to develop and apply predictive models to support strategic initiatives such as churn prediction, customer segmentation, and buying propensity.
• Use tools like Python, Big Query and Advanced Excel for developing data analysis to support marketing campaigns.
• Fair knowledge of any ETL tool like Alteryx / DBT / Apteco FastStats.
• Uphold data governance standards, ensuring data quality and compliance.

What You'll Bring:

• Strong consulting mindset with strong communication skills with the ability to explain the numbers and inspire with the story behind them.
• Clear project scoping and stakeholder alignment on deliverables.
• Passion for solving business problems with data and technology to troubleshoot issues.
• Keen attention to detail with the ability to detect data inconsistencies.
• Experience in data modelling using Python and BigQuery.
• Proven experience in marketing campaign management (B2B or data-rich environments a bonus).
• Confidence with analytics tools (SQL, Python, R, SAS, Tableau, Power BI), you love making data tell a story.
• Solid project management skills, able to balance multiple priorities.
• A creative, curious, and collaborative mindset.

The Rewards:

• Sky Q, for the TV you love all in one place
• The magic of Sky Glass at an exclusive rate
• A generous pension package
• Private healthcare
• Discounted mobile and broadband
• A wide range of Sky VIP rewards and experiences

How You'll Work:

We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home.

We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process.

Your office base:

Osterley: Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There's also plenty of bike shelters and showers.

On campus, you'll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed and even get pampered at our beauty salon.

Inclusion:

At Sky we don't just look at your CV. We're more focused on who you are and your potential. We also know that everyone has a life outside work, so we're happy to discuss flexible working.

We are a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need to your recruiter as early as you can.

Why wait? Apply now to build an amazing career and be part of a brilliant team. We can't wait to hear from you.

To find out more about working with us, search #LifeAtSky on social media. A job you love to talk about.

Just so you know: If your application is successful, we'll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.