Product Marketing Lead (spirio)

Product Marketing Lead At Spirio

SKELAR is a Ukrainian venture builder that constructs international tech businesses. Together with co-founders, we assemble strong teams to triumph in global markets.

Today, SKELAR has a dozen businesses in various niches—from EdTech to SaaS. These are companies that have accolades from Product Hunt, feature in rankings of top startups and product companies in Ukraine, occupy top slots in the AppStore, and develop platforms used by millions. Moreover, SKELAR businesses are featured in TechCrunch, Wired, and other global media.

We pride ourselves on a robust team of 800+ experts with impressive expertise and ambitious goals. Our people are the company's most valuable asset, so we choose to build businesses with the best talents on the market.

Spirio is a venture builder of SKELAR that constructs an educational platform offering courses, guides, and practices based on Eastern philosophies to help people enjoy life and be happy. The startup has successfully closed two funding rounds, found unit economics, scaled up fourfold in the last month, and successfully attracted a new seed funding round aimed at scaling the business and launching a mobile app with ambitions of "App of the Year". This is an incredible opportunity to join the product team, be among the first colleagues, and work closely with co-founders. Currently, we are looking for a Product Marketing Lead. This is a leadership role that involves managing product marketing, creating and optimizing user acquisition funnels, launching new monetization models, and testing marketing hypotheses.

Your responsibilities include: assembling, growing, and scaling a team; leading one of the key user acquisition funnels; formulating hypotheses, running A/B tests, analyzing results, and making strategic decisions; working on increasing conversions and ROI, implementing growth hacks; conducting in-depth research of practices, competitors, and users; launching R&D and working with new monetization models; establishing a systematic approach to the product marketing team’s work; collaborating with marketing teams, designers, engineers, and creatives.

What is important for us: 3+ years of experience in Product Marketing / Growth Marketing (experience in product businesses, EdTech, or mobile applications is a plus); experience in building and optimizing marketing funnels; strong analytical skills: working with data, metrics, tools (Amplitude, GA, Tableau, or equivalents); practice in conducting A/B tests and using results to make decisions; strategic thinking + love for data and experiments; ability to work with cross-functional teams; English Upper-Intermediate+.

Besides businesses, we develop our own SKELAR foundation—a charitable foundation created by the company’s employees. Within the initiative, we create and fund projects that help overcome the consequences of the war and rebuild Ukraine.

SKELAR is an environment for self-realization for people who can create successful companies. We call such companies the next big everything. We believe in their power and scale.

We plan to continue developing tech businesses, conquering global markets, and working for the victory of Ukraine.

To do this, we have created all possible opportunities within our venture builder: 8 infrastructure teams that help startups with any questions, from recruitment to finance and legal issues; a community of founders who have launched multiple businesses and can share their practical experience; internal clubs for professional areas: marketing, development, finance, recruitment; trainings, courses, attending conferences; medical insurance, corporate doctor.

Let’s build the next big everything together!