Marketing And Digital Communications Traineeship [grit@gov]

Trainee For People's Association Corporate Website Revamp

The trainee will play a key role in the comprehensive revamp of the People's Association Corporate Website on the Isomer Next platform, to better position the website as a key touchpoint to amplify PA's key narratives and touchpoints. This position offers extensive exposure to website development, digital content creation, and integrated marketing strategy.

1. Content Creation & Copywriting:

• Develop website copy that aligns with PA's brand voice and messaging strategy
• Create content for various digital touchpoints including landing pages, campaign microsites, and promotional materials
• Collaborate with stakeholders to transform technical information into accessible, user-friendly content
• Conceptualise and design visual assets to build engaging content and enhance the depth of storytelling
• Support content localisation efforts for diverse community engagement

2. Integrated Marketing Campaigns:

• Assist in developing and implementing integrated marketing communication strategies for campaigns, harnessing the website as a key channel
• Support thematic campaign planning including content calendars, messaging frameworks, and channel strategies
• Coordinate cross-platform content distribution to maximise campaign reach and engagement
• Analyse website performance metrics and provide insights for future campaign planning
• Collaborate with internal teams to align website content with broader marketing objectives

3. User Experience Enhancement & Website Development:

• Support website architecture planning and information hierarchy development
• Ensure content structure supports optimal user engagement and conversion
• Conduct user research and identify areas for improvement in website usability and accessibility
• Propose and implement UX enhancements aligned with team directions and user needs
• Develop user journey maps and content strategies that support seamless navigation
• Collaborate with stakeholder divisions to gather, curate, and incorporate website content
• Manage content updates ensuring accuracy, relevance, and brand consistency
• Assist in content migration and quality assurance processes

4. Brand Implementation & Visual Coordination:

• Work closely with the brand team to implement visual design elements across digital platforms
• Ensure consistent branding and messaging standards across the website and marketing materials
• Support the development of brand guidelines for digital content creation
• Coordinate visual assets and multimedia content integration

5. Digital Analytics & Performance Optimisation:

• Gain exposure to SEO best practices and website optimisation techniques
• Support website performance tracking and analysis via WOGAA and other analytics tools
• Assist in generating insights from user behaviour data to inform content and UX improvements
• Monitor campaign performance across digital channels and provide recommendations

6. Documentation & Strategic Reporting:

• Maintain comprehensive documentation of website changes, content updates, and campaign activities
• Prepare progress reports, performance analyses, and strategic recommendations for stakeholders
• Support presentation development for senior management and cross-functional teams
• Document best practices and lessons learnt for future projects

Relevant tertiary education in Communications, Marketing, Digital Media, or related fields

Excellent written and verbal communication skills with strong attention to detail

Interest in digital marketing, content creation, and website development

Experience in UX design and mapping of user journey would be a plus

Strong communication, collaboration and interpersonal skills

Collaborative team player who can work effectively with multiple stakeholders

Ability to adapt to a fast-paced and dynamic work environment.