Assistant Director, Marketing Preventive Health (HPB)

Marketing Communications Lead

Established in 2001, the Health Promotion Board aims to empower residents in Singapore to attain optimal health, and to increase the quality and years of healthy life. To achieve this, HPB drives national health promotion and disease prevention programmes, spearheads health education initiatives and creates a supportive environment where healthy lifestyle options are accessible to enable healthy living every day. The Preventive Health Marketing Department spearheads the strategic planning, development and implementation of innovative marketing and media strategies for HPB's flagship campaigns in key preventive health topics, such as Health Screening, Vape-free and Senior's Health. By working closely with internal and external stakeholders, we aim to strengthen the health practices and increase the adoption of preventive health behaviour among Singaporeans, in line with the Board's vision of building a nation of healthy people.

An exciting and fulfilling opportunity awaits the successful candidate who will lead the development and implementation of integrated marketing communications, including above-the-line and below-the-line resources, activations, social, digital marketing and media strategies, with clearly articulated marketing objectives and KPIs. This position reports to the Deputy Director, Marketing Preventive Health department.

Specifically, the responsibilities will include:

• Leading the strategy formulation and creative conceptualisation based on data and insights, planning and implementing the strategies to contribute to national objectives and programme KPIs;
• Developing innovative, compelling and targeted communications to influence the adoption of good preventive health behaviour and to raise the profile of HPB's initiatives;
• Optimising awareness, motivation and key message recall among target audiences;
• Monitoring and managing campaign performance, budgets and manpower resources to ensure cost effectiveness and improvement in marketing ROI;
• Monitoring, evaluating and reporting campaign performance, including analytical and strategic assessments, for continuous learning and improvement;
• Conceptualising and executing social media and content strategies; managing HPB social media channels
• Managing stakeholders and agency partners to drive alignment in formulating marketing strategies for HPB's communication efforts;
• Performing supervisory role to team members by providing feedback and guidance on strategy formulation, campaign execution and the achievement of all marketing deliverables, efficiently and effectively;
• Teaming up with appointed creative, media, research, event management agencies and other vendors to ensure timely delivery of quality work.

What we are looking for:

• Strong project management and interpersonal skills;
• Strong analytical, critical thinking and problem solving skills
• Excellent communications (spoken and written) and presentation skills, able to present and interact confidently across the organisation and with external stakeholders;
• Highly adaptable to changes;
• High energy team player with ability to multi-task and succeed in a fast-paced matrix environment.
• Relevant qualifications in Marketing, Business Administration or Communications;
• Minimum 8 years of proven track record in managing and executing large-scale integrated communications, marketing, branding, and event management in a B2C environment;
• Experience in managing a small team.