Senior Sales Operations Analyst - Remote Eligible

Senior Sales Operations Analyst

Simple Mills is a rapidly-growing company on the forefront of the clean food movement, transforming center store grocery aisles with products made from nutritious, purposeful ingredients. Simple Mills is a female-founded business, started by Katlin Smith in 2012 out of her own Kitchen. In the company's short history, Simple Mills has disrupted the market to become the #1 bestselling natural baking mix, the #1 bestselling natural cracker, and the #1 bestselling natural cookie.

The company's mission is to advance the holistic health of the planet and its people by positively impacting the way food is made. Simple Mills is distributed in 25,000+ stores nationally including Whole Foods, Target, Walmart, Kroger, Costco and more, and available online at retailers like Amazon and Thrive Market. The brand's newest products include: Organic Seed Flour Crackers, Seed & Nut Flour Sweet Thins, and Soft-Baked Almond Flour Bars. Simple Mills has earned broad recognition from top tier media and industry associations- including a segment on our Founder & CEO Katlin Smith on NPR's How I Built This. Our products have been featured in a wide array of top publications including Vogue, Women's Health, Forbes, Business Insider, mindbodygreen, NOSH and many more. Simple Mills was also a 2020 Health Magazine Snack Award Winner!

The Senior Sales Operations Analyst is responsible for driving distributor performance, enhancing sales execution, and managing strategies across national and regional distributor networks (e.g., UNFI, KeHE). This role blends relationship management, cross-functional collaboration, data analysis, and operational coordination to ensure sustainable growth through the distributor channel.

The ideal candidate is detail-oriented, analytical, collaborative, and experienced in CPG sales operations and distributor management.

Key Responsibilities

Distributor Relationship Management

• Serve as the primary point of contact for distributor partners (UNFI, KeHE, etc.).
• Build and maintain strong relationships with key distributor stakeholders (Sales, Demand Planning, Customer Logistics, Commercial Finance).
• Conduct regular calls with replenishment buyers and distributor account managers.
• Communicate product strategy, events, and new launches to distributor teams.

Inventory & Performance Management

• Monitor distributor inventory levels, fill rates, spoilage risks, and on-time pickup rates.
• Resolve operational issues to ensure optimal service and execution.
• Maintain weekly inventory reporting and share actionable insights with internal stakeholders.
• Analyze sales and operational data to identify trends and drive performance improvements.

Sales Operations & Program Management

• Lead new item setup, including case pack changes, images, certifications, and pricing updates.
• Manage distributor-level submissions for new items, programs, and promotions.
• Own and update price lists, distributor codes, and related documentation to ensure accuracy.
• Partner with Finance to track deductions, chargebacks, and compliance requirements.
• Collaborate cross-functionally (Sales, Marketing, Supply Chain, Finance) to align distributor programs with company goals.
• Coordinate sample and mockup requests for distributor sell-in meetings.
• Maintain and optimize sales team trackers, ensuring accurate and useful tools for execution.

Performs other duties as assigned