Marketing Manager - Hiltons Of Iowa

Complex Marketing Manager

Do you have a talent for innovative strategies, a passion for crafting exceptional guest experiences, and a keen eye for impactful digital initiatives? Bring your creativity, enthusiasm, and business acumen to a world-class brand. Join us in this exciting role, grow your career, and enjoy the journey of Making the Stay.

The Hiltons of Iowa are seeking a Complex Marketing Manager to join their dynamic teams, opening due to an internal promotion. This role will oversee marketing for two key Hilton properties: Hilton Des Moines Downtown and DoubleTree by Hilton Cedar Rapids Convention Complex.

We welcome remote-based candidates who can travel to both locations as needed. Applicants must reside in Iowa and be available for travel.

In this role, you will support two Director of Sales & Marketing in all Marketing Strategy, Planning & Execution for both hotels.

• Assist in the development, management, execution and measurement of all aspects of the marketing/branding strategies under the leadership of both Director of Sales and Marketing; including, but not limited to Ecommerce, Digital Audits/Merchandising, social media, Paid Digital & Traditional Advertising, Video/Photography Shoots & Content Management, etc.
• All efforts should be focused on maximizing commercial performance.
• Success measures include; budget achievement, increasing topline revenue, optimizing expenses and achieving channel/market share objectives.

The keys to success in this role are as follows:

• Build a close alignment with on-property, regional, and brand marketing teams.
• Highly adaptable to seasonality and conflicting priorities.
• Successfully execute the tactical elements of the annual marketing plan.
• Strong project management skills, with the ability to prioritize multiple projects at once.
• Has a passion for learning and staying on the cutting edge of new digital strategies, trends and technologies.

Key duties:

• Project Management: Plans and manages the development of creative collateral (In coordination with an agency where applicable) and ensures timely media placement and coordination of production/materials deadlines with expense management in mind.
• Digital Merchandising & Ecommerce: Works to regularly audit and ensure accuracy of content and assets (including but not limited to: Owned and Third-Party Websites, Digital & Traditional Advertising, Photography and Videography) and that each aligns with the hotel's branding and positioning strategy by guest segment.
• Experiential Marketing: Works alongside Operations to ideate and promote curated on-property experiences and activations (ex: "Holiday Suite")
• B2B Sales & Catering Marketing Support: Collaborates with sales leaders to provide marketing support to all sales-impacted market segments – candidate should possess Canva creative skills
• Monthly Reporting: Under the guidance of the Directors of Sales and Marketing, owns & prepares monthly marketing activity reports
• Public Relations and Social Media Management: Supports in the development and execution of PR & social media strategies including influencer and media publication relations
• Branding & Positioning Assistance: Assists with the hotel positioning and content / messaging strategy based on the hotel's business & customer mix, along with Brand pillar integration
• Ancillary Outlet Support: Develops revenue-focused local marketing promotions and aids in creative ideation of outlet activations for the operations team to execute
• External Agency Management: serves as primary liaison with external agencies (example: digital, PR, creative) by delivering strategic creative briefs and ensuring timely deliverables
• Partnership Management: plans and execute projects with local partnership activations and sponsorships that align with the hotel's positioning

Supportive services:

• Participates where appropriate in trade/business related functions, events, conferences and workshops
• Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested
• Assists the Directors in preparing ad-hoc presentations, including hotel executive committee meetings, ownership reviews and corporate hotel reviews; at times, this role may be required to present in these commercial meetings

Business acumen:

Core hard skills:

• Extensive knowledge of marketing communication mediums including traditional, digital, and social channels
• Proficiency in data analysis and translating insights into compelling narratives
• Ability to navigate a matrix organization
• Project management
• Copywriting
• Software/Program Skills/Knowledge:

• Microsoft Office (Word, Power Point, Excel & Outlook)
• Social Media Websites (Facebook, Instagram, etc)
• CMS Platforms
• Digital Analytics
• Canva, Adobe and/or Photoshop

Ideal soft skills:

• Presentation / Communication skills
• Relationship building & thoughtful networking
• Leadership abilities
• Proactive strong points of view
• Demonstrate ownership / sense of urgency to deliver results

What are we looking for?

• 3+ years of combined marketing, advertising, and/or ecommerce marketing experience
• Prior hotel/travel industry experience is preferred, but not required
• Hilton is proud to have an award-winning workplace culture ranking #2 Best Company To Work For in the U.S.
• We support the mental and physical wellbeing of all Team Members so they can thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits such as:
• Health insurance
• Career growth and development
• Team Member Resource Groups
• Recognition and rewards programs
• Go Hilton travel discount program
• Best-in-Class Paid Time Off (PTO)
• Supportive parental leave
• Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount
• Debt-free education: Access to a wide variety of educational credentials (ex. college degrees, high school completion, English-language learning, digital literacy, professional certificates and more)