Cluster Director Of Sales And Marketing

Cluster Director Of Sales And Marketing

The Cluster Director of Sales and Marketing will manage and direct sales staff for two All-Inclusive resort properties — Hilton Cancun and Hilton Tulum, securing leisure, group, wholesale, and strategic account business while establishing long-term relationships with key partners and intermediaries. This position develops sales plans and strategies to meet or exceed established revenue goals, with a strong focus on occupancy, mix optimization, and total resort revenue across both resorts.

Specifically, you will be responsible for performing the following tasks to the highest standards:

• Lead and direct the development and implementation of strategic sales and marketing plans tailored to the All-Inclusive resort operations of Hilton Cancun and Hilton Tulum, including leisure, groups, weddings, wholesale, OTA and tour operator channels, interacting with clients and media, directing solicitation efforts, securing base and incremental demand, managing information systems, preparing performance reports, and overseeing financial results across both properties.
• Partner closely with the Revenue Management team to define All-Inclusive pricing strategies for Hilton Cancun and Hilton Tulum, including package structures, group thresholds, inventory allocation by segment, length-of-stay strategies, demand forecasting, competitive benchmarking, and market mix optimization.
• Utilize and apply current technology and distribution systems effectively across both resorts, including OTA platforms, tour operator extranets, wholesale channels, CRM and revenue systems.
• Monitor and develop team member performance, ensuring clear ownership by segment and alignment of execution across both properties, with consistent standards, professional development, performance reviews, and recognition programs.
• Recruit, interview and train team members with experience in resort, leisure, group and All-Inclusive sales environments, supporting the needs of both Hilton Cancun and Hilton Tulum.
• Participate in ownership meetings, as needed, articulating portfolio-level performance, ROI and demand strategy for the two-resort cluster.
• Liaise with regional commercial, brand and distribution teams to maximize combined resort performance and cross-property synergies.

What are we looking for?

We are seeking a Cluster Director of Sales and Marketing capable of leading execution of the sales and marketing strategy for Hilton Cancun and Hilton Tulum, working cross-functionally with Operations, Revenue Management, Marketing and regional teams to drive performance across all demand segments for both resorts.

A Director of Sales serving Hilton brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

• Positive attitude and good communication skills
• Commitment to delivering a high level of customer service
• Strong leadership skills, whereas it is evident that you can effectively manage and motivate a team to perform beyond expectations
• Strong analytical skills so to understand key business indicators and competitive trends and develop approaches to these challenges
• Excellent selling capabilities and the ability and desire to coach selling techniques to Team Members
• Excellent organisational and planning skills
• Excellent grooming standards
• Flexibility to respond to a range of different work situations
• Ability to work well under time pressure and/or demanding travel schedules
• Demonstrated previous experience in a Sales role with the proven ability to close a sale

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

• Knowledge of the local market
• Knowledge of hospitality industry
• A passion for sales and target-based performance
• Relevant degree, in sales, business development or other relevant business field, from an academic institution

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision "to fill the earth with the light and warmth of hospitality" unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!