Marketing Specialist

Marketing Specialist

We are seeking a results-driven Marketing Specialist to plan, execute, and optimize marketing initiatives that generate awareness, engagement, and qualified leads for Shutterstock Business Solutions division products and services. The ideal candidate will have experience in B2B marketing, with a strong grasp of campaign management, events, digital channels, and analytics. You will collaborate closely with marketing, sales, product, and creative teams to deliver integrated marketing programs that drive measurable business impact.

The Day to Day:

• Support and execute integrated B2B marketing campaigns aligned with business objectives and sales goals.
• Coordinate multi-channel campaigns across email, paid media, ABM, social, content syndication, and events.

Lead Generation & Nurturing:

• Partner with the line of business Marketing leads on campaigns that generate qualified leads and accelerate pipeline.
• Support lead workflows, uploads, segmentation, and scoring.
• Monitor and optimize campaigns for conversion rates and ROI.

Event & Trade Show Coordination:

• Manage company participation in industry events, webinars, customer events, and conferences.
• Collaborate with internal and external stakeholders to ensure seamless event execution.
• Track event ROI and gather post-event insights.

Analytics & Reporting:

• Monitor key performance metrics for campaigns, events, and digital channels.
• Generate actionable insights and recommendations to improve marketing performance.
• Report regularly to stakeholders on campaign outcomes and ROI.

What You'll Bring to the Role:

• 3–5 years of experience in B2B marketing
• Proficiency in business tools (e.g., Excel, Google Slides, Slack) and CRM platforms (e.g., Salesforce).
• Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
• Excellent written and verbal communication skills.
• Data-driven mindset with experience in campaign analytics and optimization.
• Familiarity with event planning and execution in a B2B environment.
• Experience with virtual event platforms (Zoom, ON24, Hopin, etc.) and event technology tools (Splash, Cvent, Mobly).
• Comfortable with occasional travel to support onsite events.

Key Competencies:

• Highly organized with meticulous attention to detail.
• Collaborative team player who thrives in a cross-functional environment.
• Results-oriented with a focus on meeting deadlines and KPIs.
• Creative problem solver with a "get it done" attitude.

Why Shutterstock:

• You have a direct impact on the success of the company. Your team's work matters and is essential to the evolution of our core business!
• Executive leadership cares personally. They prioritize growth and planning your career path with your goals and passions in mind.
• Flexibility to work between home and office with everything you need to be successful in both.
• A generous and competitive benefits package.

Shutterstock connects diverse artists and creative professionals around the globe with the agencies, brands and people who need their work and services. It's a place where creators come to be inspired and discover new ways to produce their best work.

Shutterstock enables its employees to drive culture and tap into the world around them to develop the toolbox and solutions that help others share their world views. At Shutterstock, your ideas will be welcomed, your uniqueness will be celebrated, and you will be supported in presenting your view of the world as you experience it. We're champions of resiliency; quickly learning from our shortcomings in our pursuit of continuous growth.

Diverse teams are critical to our success. We encourage people from different backgrounds to apply and we commit to creating and maintaining a culture where employees know they belong and have equal opportunities to succeed.

At Shutterstock, we are committed to providing competitive pay and benefits that are in line with industry standards. The compensation package offered may vary depending on employment experience, skills, and knowledge. You may also be eligible for our generous benefits package including health, wellness and financial benefits.

The pay range for this position is below:

• 95,000 - 105,000 per year in New York.