Senior Marketing Manager, General Imaging Ultrasound

Senior Marketing Manager, General Imaging Ultrasound

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

Apply now for the role of Senior Marketing Manager, General Imaging Ultrasound and become a vital part of our dynamic and forward-thinking North America Marketing team. This key position is responsible for driving the development and execution of regional marketing strategies, go-to-market plans and key opinion leader programs to ensure new and existing products achieve commercial success across our general imaging ultrasound product portfolio.

Drawing on your deep clinical expertise in general imaging ultrasound, you will lead initiatives that increase product adoption, enhance customer engagement and accelerate market share growth across key clinical segments. This role requires close collaboration with field sales teams, clinical specialists, customers and product management. Through these partnerships, you will gain valuable insights into the market trends, customer needs and the competitive landscape – enabling data-driven decisions that support our commercial goals and advance our market leadership.

Your Role:

• Develop and execute regional marketing strategies by preparing objectives, strategies, tactics by clinical segment to drive awareness, adoption and revenue growth of new and existing products in the North America general imaging ultrasound product portfolio. Partner closely with sales leadership to align marketing activities with revenue goals and ensure field execution of strategic initiatives. Collaborate with other business counterparts to deliver consistent, customer-focused messaging.
• Lead go-to-market strategies and deliver a complete launch package for new products and product enhancements, including sales collateral (e.g. brochures, digital advertising, white papers, presentations), demo tools, promotions, service, product support and ROI value props. Establish customer segmentation and targeting with compelling value propositions and messaging aligned to customer needs and patient outcomes. Collaborate with sales training to co-develop tactics to enable field sales and clinical specialists to articulate the value of our offerings effectively. Define and implement product lifecycle strategies, including strategic planning, forecasting, inventory planning and communications.
• Create a key opinion leader strategy and manage customer relationships, including establishment and management of regional field advisory boards to support market influence and customer education initiatives. Build and maintain frequent and regular contact with strategic industry experts and trade organizations, field visits with key customers and sales, participation in key meetings and conferences to elevate brand visibility and clinical value.
• Lead strategy, planning and execution of regional trade shows and events with sales and clinical specialists to deliver clear communication plans on customer engagement, lead generation and booth messaging. Represent the company at all major regional conferences, customer meetings and field events to gather feedback, strengthen relationships and capture leads.
• Analyze market trends and perform in-depth competitive analysis to understand the market dynamics, competitor positioning, establish why competitors win or lose and how to best position our portfolio and inform talk tracks. Lead regional pricing analysis, set pricing and promotional strategies and collaborate with cross-functional teams on reimbursement and health economic approaches.
• Deliver marketing content and campaigns that effectively position products around improved patient outcomes and addressing customer needs, including sales tools, digital assets and promotional materials

Your Expertise

• Strong understanding of customer needs in general imaging and how Siemens Healthineers solutions – systems, software, services and commercial solutions – can meet those needs relative to competitive offerings and market trends
• Proven success in developing and executing regional go-to-market strategies that drive impactful results on time and on budget.
• Excellent communicator with ability to deliver engaging customer presentations that build trust with customer accounts and key opinion leaders. Highly collaborative with internal and external stakeholders to achieve objectives; including but not limited to field sales, legal, regulatory, compliance, clinical, finance, executive management, etc.
• Experience getting first-hand customer information and translating into actionable strategies (e.g. KOLs, market research, VOC).
• Flawless execution of high-impact campaigns and events including tradeshows, medical advisory boards and customer education initiatives.
• Strategic thinker with results-oriented mindset and strong planning skills

Required skills to have for the success of this role

• Master's degree or MBA preferred
• 5-8 years of progressive marketing experience in general imaging, healthcare or MedTech
• Willingness and ability to travel 30% of the time
• Marketer with ultrasound clinical or sales experience is a plus
• Excellent presentation skills. Strong written and verbal communication skills with the ability to effectively collaborate across diverse internal and external teams
• Strong critical and creative thinking skills. Strategic thinker and planner.
• Strong independent work ethic, with ability to drive projects and decisions autonomously.

Who we are We are a team of more than 73,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual's potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world's most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.