Marketing Manager – AI & Cyber Labs

Marketing Manager For AI & Cyber Labs

SHI, one of the world's leading technology solution providers and America's largest MWBE, is pleased to present an exciting opportunity for an experienced marketing professional to lead efforts to drive awareness and customer experience for one of its largest recent investments, the new AI & Cyber Labs in New Jersey. Initially a senior individual contributor role (with the potential to build a team if successful), the Marketing Manager for SHI's AI & Cyber Labs will be a 'full spectrum' marketer responsible for building promotional campaigns to drive awareness, working with in-house AI experts and data scientists to build content to help demonstrate key AI use cases, defining and managing the on-site customer experience for guests visiting the AI & Cyber Labs and driving awareness and sales enablement internally, so that all SHI sellers know how to position the labs to customers. As a secondary responsibility, you will also be responsible for marketing SHI's smaller, but no less significant, end user AI facility, the Next-Gen Device Lab. To support you in these efforts, you will have access to SHI's full team of 160+ marketing professionals, including Creative Services, Product Marketing, Campaigns Management, Partner Marketing and Analyst Relations. The Marketing Manager develops and implements comprehensive marketing strategies to enhance brand visibility and generate demand, leading a high-performance marketing team. This role oversees the creation and execution of marketing campaigns, collaborates with sales and product teams, and analyzes market trends to identify growth opportunities. The Marketing Manager manages the marketing budget, maintains industry relationships, and uses data-driven insights to optimize strategies, ensuring alignment with business objectives and competitiveness in the market. This role will be based at SHI's offices in Somerset and Piscataway, New Jersey, working on a hybrid in-office schedule (Tues, Weds, Thurs – plus additional days as customer visits demand) and will report directly to the Vice President of Marketing.