Director Of Marketing

Director of Marketing (On-Property) 1 Hotel Seattle

The Director of Marketing leads the integrated marketing strategy for 1 Hotel Seattle, driving awareness, demand, and brand love while ensuring every touchpoint reflects 1 Hotels' nature-inspired, sustainability-forward 'natural luxury' experience. This role is also accountable for building year-round momentum for La Loba and Drift, positioning them as must-visit destinations for both hotel guests and the Seattle community.

Key responsibilities include:

• Property Marketing Strategy & Planning
• Integrated campaigns (Hotel and F&B)
• Social & Content Leadership
• Local Partnerships, Programming & Community
• PR, Influencers & Reputation
• Commercial Partnership
• Measurement & Optimization
• Leadership & Vendor Management

Qualifications include:

• 4 to 6+ years in marketing, ideally in lifestyle/luxury hospitality with strong F&B marketing experience preferred.
• Proven ability to run integrated campaigns and build a content engine that drives real-world visitation.
• Strong creative judgment (visual, copy, brand voice) and strong project management.
• Comfortable with performance concepts (funnels, targeting, tracking, reporting) and turning insights into action.

What success looks like includes:

• Increased hotel demand during need periods and stronger direct-channel momentum (where tracked).
• La Loba and Drift: measurable uplift in reservations/covers tied to campaigns and programming.
• Growth in local awareness, social engagement, and high-quality UGC.
• Creator/press outcomes and a steady pipeline of partnership-led moments.
• Consistently on-brand, premium execution across all channels and guest touchpoints.

Nice-to-have add-ons include:

• Experience launching or repositioning a restaurant/bar in a major city market.
• Strong network in Seattle food & culture community (media, creators, partners).
• Event/programming experience.

About us...

As a mission-driven company, our purpose is our true north, and our compass guides the way. The purpose we live by impacts the lives of our team members, drives the experiences for our guests, builds community with like-minded travelers and takes care of the planet we live in. Founded in 2006 by Barry Sternlicht, Starwood Hotels is a luxury hotel brand management company and affiliate of global private investment firm Starwood Capital Group.