Senior Marketing Specialist I

Pop-Up Store Manager

Job Responsibilities

Main Responsibilities:

• Project Management and Execution: Take ownership of planning, executing, and managing the operation of pop-up stores and offline events, ensuring each activation aligns with SHEIN's brand vision and business KPIs.
• Lead cross-functional teams and coordinate with external partners and suppliers to ensure successful project execution from concept to post-event analysis.
• Ensure timelines are met, budgets are adhered to, and all stakeholders are aligned throughout the process, delivering on time and within scope.
• Continuously monitor event performance and implement improvements in real-time to ensure maximum impact and brand strengthening.

Data-Driven Strategy and Product Mix Optimization:

• Apply strong analytical skills to assess the performance of brand experience initiatives, focusing on key metrics such as reach, ROI, customer satisfaction, and brand perception.
• Use data-driven insights to recommend and implement strategies for optimizing the product mix and assortment, ensuring they align with consumer preferences and market trends.
• Recommend product selections that balance average item price and basket size, with a clear focus on improving total average ticket, sales conversion, and overall in-store performance KPIs.

Customer Experience and Engagement:

• Ensure the customer experience across all pop-up stores and offline events is seamless, interactive, and aligned with SHEIN's brand identity.
• Collaborate with internal teams, including social media, marketing, and sales, to design strategies that enhance the customer journey, driving both online and in-store engagement.
• Focus on creating environments that resonate with the local consumer, blending fashion, technology, and customer-centric elements to create memorable experiences.
• Monitor customer feedback, both online and offline, to gauge satisfaction and continuously adapt the product offerings and store experience to meet customer expectations.
• Collaborate with teams to develop strategies that enhance customer loyalty and foster long-term relationships, positioning SHEIN as a trusted and engaging brand.

Job Requirements

Qualifications:

• Degree in Marketing, Advertising, Business Administration, Communications, or a related field.
• 5+ years' experience in trade marketing, brand activations, or local marketing.
• Strong analytical profile, with the ability to derive insights and recommendations from data.
• Proven ability to manage and execute physical events.
• Demonstrated business acumen, cross-functional leadership, and strategic thinking.
• Highly organized with strong bias for action, able to operate in fast-paced environments and deliver results against tight timelines.
• Advanced/Fluent English.