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GTM ITSM Director

Lead the development and execution of global GTM strategies for ServiceNow's ITSM solutions
Santa Clara, California, United States
Senior
yesterday
ServiceNow

ServiceNow

Provides a cloud-based platform that digitizes workflows to streamline IT service management, operations, and enterprise business processes.

GTM ITSM Director

As the Global Head of ITSM GTM Lead, you will play a pivotal role in driving the execution of go-to-market (GTM) strategies for the ITSM portfolio. Reporting directly to the CIO Autonomous IT Leader, you will act as a key contributor to business growth, customer engagement, and operational excellence. This role is ideal for a results-oriented professional with a passion for customer-centric innovation and cross-functional collaboration.

Key Responsibilities:

  • Engage directly with strategic customers to understand needs, drive adoption, and ensure satisfaction. Serve as a practitioner and advocate for customer-centricity, maintaining feedback loops to inform GTM decisions.
  • Collaborate with the ITSM BU to develop and refine GTM strategies, including influencing pricing, packaging, and market positioning. Integrate customer and market feedback to continuously improve offerings.
  • Architect and design sales motions that maximize pipeline generation, progression, and new net annual contract value (NNACV). Work closely with sales, product, and marketing teams to ensure cohesive execution.
  • Elevate, simplify, and transform solution messaging in partnership with Product Solution Marketing (PSM), ensuring clarity and impact across all channels.
  • Drive integration of GTM initiatives across GPC, CEG, PSM, Industry, and GTM Field Practitioners to ensure scalability and performance tracking.
  • Measure, analyze, and refine business KPIs and BU OKRs to track performance and drive continuous improvement. Provide actionable insights to leadership and stakeholders.
  • Stay ahead of market trends, competitive shifts, and emerging technologies to inform GTM strategy and positioning.
  • Represent the company at industry events, panels, and executive forums.
  • Foster a culture of innovation, collaboration, and continuous improvement.

Qualifications:

  • 7+ years of experience in GTM strategy, business operations, or customer success, with at least 3 years in a senior role.
  • Proven track record of driving strategic initiatives and operational execution in complex, matrixed environments.
  • Deep experience engaging with senior stakeholders and influencing executive decision-making.
  • Strong analytical, communication, and storytelling skills.
  • Experience in SaaS, cloud, or enterprise technology preferred.
  • MBA or equivalent advanced degree is a plus.

What We Offer:

  • Senior leader level visibility and impact.
  • A dynamic, collaborative environment with top-tier talent.
  • Competitive compensation and benefits.
  • Opportunities for growth and leadership across the organization.

For positions in this location, we offer a base pay of $170,200 - $297,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

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GTM ITSM Director
Santa Clara, California, United States
Sales
About ServiceNow
Provides a cloud-based platform that digitizes workflows to streamline IT service management, operations, and enterprise business processes.