Director, APAC Strategic Events & Audience Marketing

Director, APAC Strategic Events & Audience Marketing

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

The APAC Strategic Events and Audience Marketing Director will have overall responsibility for developing and implementing the Geo event marketing strategy, helping bring ServiceNow flagship and key events to life through engaging physical and digital experiences, possess a deep understanding of marketing across a customer lifecycle to join the team and be an active player in our larger marketing team at ServiceNow. The ideal candidate will need to have a strong background in building and executing high-calibre, pipeline and revenue generating programs and is ready to deliver high business impact with programs delivered at scale.

The right candidate ideally has strong written, communication, project management and influencing skills, and is comfortable working in a fast-paced, high-pressure environment. They should have experience managing teams and is comfortable with all forms of digital, event, account-based or content marketing to conceptualize innovative programs with pragmatic delivery.

The successful candidate will be looking to join a dynamic Integrated Marketing team in a high-impact, high-growth, fast-paced role, which reports directly to the APAC Senior Director, Integrated Marketing. Essential tasks, duties and responsibilities include:

• Create, develop, & deliver an integrated event marketing strategy with full responsibility for achieving delegate registration, attendance & pipeline targets.
• Collaborate and work effectively with cross-functional teams to orchestrate customer marketing programs with scaled execution in an assigned area of excellence, such as Acquisitions & Growth campaigns, User Groups & Communities, Influence & Advocacy and Developer Relations
• Power consistent and seamless customer experience across these programs to increase business outcomes and drive velocity, by working collaboratively across global and regional ServiceNow teams, especially in Sales and Marketing.
• Drive innovative ideas and provide guidance on best practices to elevate, scale and activate programs across the region
• Effectively integrate multiple channels for all marketing campaigns including social media, email, telemarketing and partners
• Deliver multi-channel marketing campaigns that are data-driven, with a focus on increasing audience acquisition
• Review and define a strategy for managing and growing our marketing database
• Manage event projects, budgets, and timelines
• Ensure business goals are met, budgets effectively managed, and effective communications and reporting with all stakeholder groups involved
• Exhibit superior project management skills, analytical and data-driven mindset to continuously iterate to optimize performance and efficient outcomes.
• Demonstrated experience in using AI tools to drive efficiency and productivity.

Qualifications

The ideal candidate should have:

• 10 -15 years in a regional marketing capacity preferably with a demand generation background
• People management experience, including the ability to lead a small team and work with diverse skillsets
• Expertise in all forms of digital, event, account-based or content marketing to conceptualize innovative programs with pragmatic delivery.
• Strategic and agile thinker with strong collaboration skills
• Ability to impact and influence effectively across a global organization and matrixed teams to deliver accelerated business outcomes.
• Ability to travel internationally and be present in the office to collaborate

Additional Information

Work personas are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.

From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.