Senior Manager Lifecycle Marketing

Product Strategy And Digital Marketing Role

Our associates celebrate lives. We celebrate our associates.

Consider the possibilities of joining a Great Place to Work!

This role supports the development of product strategy with lifecycle marketing leadership and drives digital product roadmaps in a matrixed environment. Additionally, this role ensures Dignity Memorial's customer-facing digital products are built with clear market vision while simultaneously driving go-to-market success through expert customer understanding and owned channel optimization. By integrating data-driven insights, customer journey expertise, and firsthand field perspectives, this role drives revenue and delivers Service Excellence to families planning ahead and for those experiencing one of the worst times of life.

Are you passionate about helping families while driving growth for our business? This role is all about connecting the dots between our customer journeys, sales field experience, and digital marketing. You'll play a key part in turning website visitors into qualified leads, helping us stay connected whether the leads buy or not, and supporting families throughout one of life's most important moments.

What You'll Do

• Guide the customer journey: Create and improve programs that attract new families, generate action, deepen relationships, and build loyalty across generations.
• Bring sales, marketing, and operations together: Work closely with sales leaders and field teams to ensure digital marketing programs complement the high-touch, personal experiences we provide in person.
• Shape our digital products: Partner with product and software development teams to produce website, family portal, and digital tools that make it easier for families to connect with us.
• Lead owned channels: Oversee our web content, email, and text messaging programs, ensuring that we are highly visible online and helping families find the information they need.
• Support the field: Partner with sales and operations to achieve high adoption of our tools and campaigns that drive results in the field.

What We're Looking For

• Someone with 7+ years of experience in sales, digital product management, or marketing.
• A leader who has worked across multiple locations and knows how to drive change in a complex business.
• A curious innovator who isn't afraid to try new ideas and test fresh digital experiences to see what works best for families.
• A collaborator who can balance big-picture strategy with practical field needs.
• Someone who loves turning data and feedback into action.
• A strong leader and communicator who can build trust with operations, sales teams and corporate leaders.

Why This Role Matters

This role is at the center of how SCI grows and serves families. By combining field insight with marketing strategy, you'll directly impact how families experience our brand—whether they're planning ahead or reaching out in their time of need.