Partner Marketing Manager
Semperis
At Semperis, our mission is to be a Force for Good. Starting with being a great place to work. We believe that when people feel valued, supported, and empowered, they do their best work. That’s why we focus on creating an employee experience rooted in purpose, growth, and balance. Semperis has been recognized as one of America’s Fastest-Growing Cybersecurity Companies by the Inc. 5000, a DUNS 100 Top Startup to Work For, and a multi-year Inc. Best Workplace awardee.
What we are looking for:
Semperis is seeking a strong Partner Marketing professional with experience in driving go-to-market initiatives with partners, including content development, research initiatives, partner enablement, better-together campaigns, and event marketing initiatives. We’re looking for an expert partner marketer who can 1) create content that communicates our identity resilience platform value and benefits to the partner stakeholders and sales teams and to the partners’ customers, 2) initiate and support program initiatives to drive engagement with our partner community and enable them to accurately and persuasively present our identity resilience platform, and 3) collaborate with our partners and field marketing team to optimize our presence at global and regional events.
Extensive experience in the tech arena is required, ideally with a focus on identity cybersecurity, particularly in the Microsoft Active Directory/ Entra ID ecosystem. In addition, the ideal candidate will have the ability to create compelling visual and written narratives for technical decision makers in IT and security teams and leaders, including CISOs, CIOs, IT leaders, and SOC leaders.
What you will be doing:
Reporting to the AVP of Product Marketing, the partner marketing manager will work closely with key stakeholders in cross-departmental teams, particularly the partner team and the field marketing team, to drive engagement with our partners and their customers.
About the Role:
Take charge of developing “to-partner” and “through-partner” go-to-market (GTM) materials that convey our identity resilience value proposition to global organizations.
Develop a marketing content plan for the partner community to ensure we have appropriate co-branded materials to help our partners position Semperis to their customers, including data sheets, PowerPoint slide decks, partner-driven case studies, use cases, competitive differentiation materials, and materials needed to support our partner-driven field events.
Engage directly with our partner community to understand what they need to effectively communicate our value proposition to customers, work with the cross-functional team at Semperis to prioritize requests, and spearhead content delivery.
Work with cross-functional team on partner enablement initiatives, including developing product messaging, objection handling, persona development, use cases, joint customer success stories, and more.
Work with cross-functional team to develop better-together campaigns for target partners.
Work closely with our partners’ event marketing teams to ensure optimal better-together marketing initiatives, including joint booth activities, co-branded event materials, and on-site support as needed.
Work hand-in-hand with our global field marketing team to ensure that our sales teams are engaged with target partners in their regions, have access to our subject matter experts as needed, and receive targeted content as needed.
Maintain the partner-facing web pages and work closely with the partner team to ensure materials available on the partner portal are up to date.
About You:
5+ years of experience in partner marketing, ideally with some additional experience in product marketing, with the ability to translate technical material into polished, value-driven messaging that partners can use to drive engagement and sales.
Degree in marketing, technical communication, or computer science is ideal.
Action-oriented project manager who breaks through barriers to get projects completed on time while meeting quality expectations.
Affinity for acquiring technical knowledge and creating value-driven, compelling, and technically accurate messaging.
Passion for mastering new products and understanding the needs and pain points of partners’ (and our) customers through interviews, surveys, conversations with our customer success managers and technical delivery teams, and other sources.
Proactive, results-focused owner of your mission, with the willingness to relentlessly pursue what you need from cross-departmental team members to achieve the goal.
Experience in translating technical competitive documentation into useful guidance for partners and their customers who are looking for solutions to their problems, including developing partner-facing complementary positioning documents.
Exceptional written and verbal communication skills with the ability to write and produce polished, technically accurate, and effective copy for marketing materials including website product pages, blogs, technical educational content, data sheets, technical FAQs, product videos, product communications to customers and partners, slide decks, and sales messaging.
Why Join Semperis?
You’ll be part of a global team on the front lines of cybersecurity innovation. At Semperis, we celebrate curiosity, integrity, and people who take initiative. If you’re someone who sees the glass as half full, embraces challenges as growth opportunities, and values a healthy balance between work and life—we’d love to meet you.
**Semperis maintains office locations in several cities across the globe. Candidates who reside within 45 miles of one of our offices—or where the job description specifies a required location—will follow our hybrid work model. This includes working onsite three days per week and remotely the remaining days.