Digital Marketing Manager

Digital Marketing Manager

At SECU, we put our employees first, recognizing that their well-being and professional development are vital to our success. By fostering a supportive and empowering work environment, our employees are committed to helping members achieve long-term financial security. They are also inspired to give back to the communities we serve by volunteering and spreading kindness, which reflects our core values and who we are as an organization.

Every employee at SECU contributes to our member's financial well-being, and we'll always do what's right for our members, employees, and communities.

Feel good about what you do. Belong to a place where you matter and can make a difference.

What You Will Do

The Digital Marketing Manager is responsible for planning, managing, optimizing and analyzing a variety of digital marketing initiatives, including paid media campaigns, email marketing campaigns and organic digital marketing efforts. This role also plays an integral part in managing SECU's social media strategy, including developing content calendars, creating content for social channels, and managing social posting and monitoring. Additionally, the Digital Marketing Manager may collaborate with team-members across the organization to help influence landing page design, improve user experience on the website, and identify trends and insights to help drive organizational goals and performance. The Digital Marketing Manager adheres to regulations and organizational policies, maintaining awareness and knowledge required to perform the duties of the position, including all aspects of the Bank Secrecy Act and related regulations, such as OFAC, and the USA Patriot Act, Fair Lending and Information Security.

A day in your life might include:

• Plan and execute digital marketing initiatives and efforts, including SEO/SEM, email marketing, social media marketing, and paid media advertising campaigns and analyze performance to extract meaningful insights and optimization.
• Design, build, and actively manage our social media presence
• Measure, analyze, and report on performance of all digital marketing campaigns, and assess against organizational goals (new account openings, new member acquisition, Cost per Acquisition, etc.)
• Identify trends and insights, and optimize campaign spend and strategy based on those insights
• Brainstorm new and creative digital marketing growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with team-members and key stakeholders to help create landing pages and optimize user experience across the SECU website and mobile app
• Utilize strong analytical ability to evaluate end-to-end member experience across multiple channels and touch points
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
• Monitor social media conversations and creating content for social media posts

Additional Responsibilities may include: Attend SECU events to capture social media content

What We Need From You

Education Requirements

• BS/MS degree in Marketing, Communications or a related field

Experience Requirements

• 3-5 years of experience in digital marketing and paid media

• Demonstrable experience leading and managing SEO/SEM, email marketing, social media and paid media campaigns

• Experience in identifying and segmenting target audiences and devising digital campaigns that engage, inform and drive conversion

• Experience in optimizing landing pages and user journeys

• Experience with A/B testing and other multivariate experiments

• Solid knowledge of website and paid media analytics tools (e.g., Google Analytics, SEMRush, etc.)

• Experience in setting up and managing Google Adwords campaigns

• Strong analytical skills and data-driven thinking

• Up-to-date with the latest trends and best practices in digital marketing and paid media

• Takes personal responsibility for decisions, actions, failures and overall deliverables

• Utilizes oral and written communication to enhance relationships across the organization

• Clearly communicates information, thoughts and ideas in a clear, concise and organized manner

• Relates comfortably with people across levels, functions, culture, and geography

• Possesses a clear understanding of strengths, limitations, emotions, beliefs, and motivations of self and others

• Maintains composure and effectiveness when experiencing major changes in work tasks or the work environment

• Adjusts effectively to work within new work structures, processes, requirements, or cultures

• Demonstrates an understanding of SECU's culture, core values, mission and strategic priorities as it relates to one's work and overall performance

• Strong understanding of digital marketing channels, tactics and strategies

• Willingness to grow and expand professional knowledge in digital marketing and paid media

Physical Requirements:

• Must be able to remain in a stationary position, often standing or sitting for prolonged periods

• Must be able to lift up to 25 pounds

Compensation Information: Offers will be commensurate with experience and education.

• This is a Grade H with a Salary Range of $88,500 to $141,700, however the budgeted range for this role is $88,500 - $115,000.

• Other Compensation Includes:
• Annual corporate-wide incentives

We provide comprehensive benefits, with a focus on total well-being:

• Medical, vision, dental benefits
• 401k plan with company matching
• Generous sick, vacation and personal leave
• And more...

SECU is committed to fostering a diverse, equitable, and inclusive workforce where all individuals are valued and respected. We take pride in providing equal opportunities for all qualified applicants regardless of race, ethnicity, national origin, gender, sexual orientation, gender identity or expression, religion, military or veteran status, or any other characteristics protected by law.