Sr. Manager, Digital Marketing
Sr. Manager, Digital Marketing
At Promethean, we're on a mission to transform the way people learn and collaborate around the world. For over 25 years, we've been empowering educators, innovators, and business leaders with our award-winning interactive displays and software solutions that transform learning and workspaces into connected, creative environments. Our company is rooted in our values, igniting a culture that fosters collaboration and innovation, as well as promoting an inclusive environment. As a global leader in edtech, we are passionate about four key areas where we can make a difference: growing access to technology for underserved communities, encouraging our employees to take an active role in improving our world, promoting diversity and inclusion, and reducing our carbon footprint. Discover more about our corporate social responsibility initiatives. As a member of #TeamPromethean, you'll have the opportunity to change lives with technology and directly impact education and the workplace for countless people every day. If you're passionate about education, collaboration, and making a positive global impact, we want to hear from you. Join us on our mission to transform the world, one student, one teacher, and one community at a time.
The strategic and results-driven Sr. Manager, Digital Marketing leads the global digital marketing initiatives. This role will be responsible for driving digital performance across SEO, SEM, and web platforms, leveraging external agency partnerships and managing a high-performing internal team of web content manager, front-end and back-end developers. The Director, Digital Marketing, is responsible for delivering engaging, enriching digital experiences and optimizing the buyer's journey across every stage of the marketing funnel. Our website(s) is a strategic marketing asset, as such the Director is responsible for the online representation of Promethean's Brand, products, and message, this role drives our digital demand generation through website traffic, user experience, search engine optimization, digital marketing, and automation. Responsible for optimizing each stage of our marketing automation through data analysis to provide best in class end-to-end digital experiences.
Job Duties and Responsibilities
Develop a clear technology vision, strategy, and objectives that enhances Promethean's online presence and drives demand generation through SEO, SEM, and website optimization. Lead and collaborate with external digital agencies to deliver high impact workstreams across corporate and regional websites and search engines. Manage and mentor internal web content and development teams to ensure seamless execution of digital initiatives and continuous innovation. Own the end-to-end digital experience, ensuring the website reflects Promethean's brand, products, and messaging while delivering intuitive, engaging user journeys. Continuously refine the marketing funnel through data-driven insights, improving conversion rates and accelerating pipeline growth. Monitor and analyze digital performance metrics to inform strategy, improve ROI, and deliver best-in-class digital experiences. Own the ROI targets for digital channels, including paid search, retargeting and display ads. Leverage digital tools and platforms to automate and personalize user experiences, optimizing each stage of the buyer's journey. Influence and support the research, validation, and adoption of new technologies to support platform optimization. Implement digital marketing best practices to maximize impact across SEO, web analytics, conversion rate optimization, etc. In partnership with sales and marketing ops and BI teams, develop success metrics tracking including lead capture, nurture, and conversion, ROMI, new account penetration and customer acquisition costs (CAC). Own the design, development, and marketing dev ops teams for all corporate and regional multilanguage cam.