Program Manager, Product Marketing
Program Manager, Product Marketing
At Promethean, we are on a mission to transform the way people learn and collaborate around the world. For over 25 years, we have been empowering educators, innovators, and business leaders with our award-winning interactive displays and software solutions that transform learning and workspaces into connected, creative environments. Our company is rooted in our values, igniting a culture that fosters collaboration and innovation, as well as promoting an inclusive environment. As a global leader in edtech, we are also passionate about four key areas where we can make a difference: growing access to technology for underserved communities, encouraging our employees to take an active role in improving our world, promoting diversity and inclusion, and reducing our carbon footprint. Discover more about our corporate social responsibility initiatives. As a member of #TeamPromethean, you'll have the opportunity to change lives with technology and directly impact education and the workplace for countless people every day. If you're passionate about education, collaboration, and making a positive global impact, we want to hear from you. Join us on our mission to transform the world, one student, one teacher, and one community at a time.
The Program Manager, Product Marketing leads the strategic global go-to-market efforts for Promethean's diverse portfolio of hardware and software solutions across the Education, Higher Education (HED), and Workplace sectors and Public Sector markets, including federal, state, and local government. This Sr. Product Marketer draws on market and user research to craft differentiated messaging that clearly articulate the value of Promethean solutions for the customer and evangelizes those stories to relevant internal and external audiences, including sales, marketing, channel, and buyers across multiple product categories and geographies. The Sr. Product Marketing Manager partners with Product Management to develop the GTM strategy and supporting initiatives for products across the portfolio, Marketing to execute on initiatives that support the strategy, and Sales Enablement to ready the field. The ideal candidate will bring deep experience in B2B technology marketing, strong storytelling and positioning skills, and a proven ability to manage complex product portfolios in a matrixed, global organization.
Job Duties and Responsibilities
Develop a deep understanding of Promethean solutions as well as targeted buying and user personas, market dynamics Lead product launches and lifecycle marketing across global markets, coordinating with product management, sales, and regional marketing teams Craft differentiated positioning, messaging, and product narratives that translate the product functionality and benefits into what matters and breaks through target audience ecosystem Build compelling and impactful customer-ready content, collateral, and sales tools as part of an evergreen core content BOM Work cross-functionally to create compelling and engaging storytelling product demos, videos, webinars, and other interactive digital content that articulate the value and capabilities of Promethean's solutions Work cross-functionally with sales, marketing, channel partners, and other GTM teams to drive innovative awareness and demand campaigns Collaborate with regional teams to develop tailored strategies that resonate with local audiences while adhering to a cohesive global vision Manage assigned products throughout their complete life cycle, from launch to maturity and end-of-life transitions Partner closely with product management and sales to developed differentiated value props, pricing, and packaging Identify, prioritize, and conduct competitive and market research using qualitative, quantitative, and voice-of-customer to impact product and GTM strategy Ability to use performance metrics, customer feedback, and market data to optimize messaging and e