Product Marketing Manager, Broker Growth
Product Marketing Manager
Discover your future at DAT Freight & Analytics, where innovation meets impact. For over four decades, DAT has been at the forefront of transportation and logistics, helping businesses move freight with greater efficiency and confidence. We are a technology company that removes uncertainty from freight for truckers, brokers, and shippers every day. Our advanced tools and data intelligence empower professionals to make smarter decisions, optimize costs, and operate more successfully. Through the industry's largest digital freight marketplace and insights derived from over $1 trillion in freight transactions, we provide the mission-critical information that keeps supply chains running smoothly across the country. DAT is proud to be an award-winning workplace that fosters innovation, celebrates success, and values professional growth. With strategic offices in Beaverton, Oregon, Denver, Colorado, Springfield, Missouri, and Bangalore, India, our teams collaborate to solve the transportation industry's most complex challenges. Ready to shape the future of freight technology?
DAT is looking for a product marketing manager to join our marketing team. We're looking for someone who is eager to know the customer and market we serve like the back of their hand for our freight broker audience. You are able to create and drive the go-to-market strategy for our products to deliver on business goals. Our products have been transforming an industry for decades; this role will influence how that happens, both now and in the future. This is your chance to serve as the customer and market champion for a suite of SaaS solutions, and to be the product voice and face of DAT to the marketplace.
Gtm Strategy: Own go-to-market (gtm) strategy for new product launches and major feature releases, ensuring alignment across marketing, sales, and product.
Messaging & Positioning: Develop clear, differentiated messaging and value propositions tailored to each target segment and persona.
Market And Customer Research & Insights: Conduct competitive analysis, customer interviews, and market research to uncover trends, buyer needs, and whitespace opportunities.
New Product Development: Partner with product, technology, and design to understand customer needs and shape new products.
Sales Enablement: Build collateral, playbooks, and training that equip sales with compelling stories and proof points.
Voice Of Customer: Act as the advocate for customer needs and feedback, ensuring they inform product roadmap and gtm strategies.
Demand Generation Strategy: Develop and execute multi-channel campaigns (email, digital, content syndication, events, webinars) to drive qualified pipeline for the sales team.
Data-driven Optimization: Use campaign performance analytics to test, learn, and continuously improve demand generation effectiveness.
Cross-functional Alignment: Collaborate with product managers and pmms across segments and gtm teams to ensure consistent messaging and a unified demand gen approach.
Pipeline Accountability: Partner with revops and sales to set pipeline goals, track progress, and optimize campaigns for measurable revenue impact.
Campaign Orchestration: Lead integrated campaigns across paid, owned, and earned channels, aligning messaging with product positioning and target segments.
The Skills And Experience You'll Bring
5+ years of product marketing experience in software or marketplace/platform businesses. Naturally curious and active listener. Excellence in developing go-to-market campaigns that drive market share. The ability to tie customer intent to product marketing plans that ensure business results. Background in saas marketing is a must. Experience developing offering and monetization models and produc