Content Marketing Strategist - Intern

Content Marketing Strategist Intern

Scuffers is a clothing brand inspired by the Mediterranean urban aesthetic, with a distinctive style and character driven by the values of authenticity and self-expression.

Our philosophy focuses on product development, carefully researching and exploring unique materials and fits to offer clothing that not only looks good but also makes you feel good.

We have been building our lifestyle for six years. We started creating clothing that we would like to wear and grew thanks to a community of people who sought the same.

If you are passionate about challenges and want to be part of our dynamic and young team, we are looking for new profiles to join our team.

The role:

We are looking for a Content Marketing Strategist Intern with a passion for the creation and execution of content strategies for social media. This position will be key in the growth and positioning of our brand on platforms like Instagram, TikTok, and Pinterest. We are looking for someone creative, agile, and analytical, with a strong understanding of digital trends and a focus on audience and sales growth.

Functions and Responsibilities:

Content Marketing Strategies (Instagram, TikTok, and Pinterest):

- Develop and implement content strategies focused on the growth of the brand and audience interaction on Instagram, TikTok, and Pinterest.

- Maintain a visual and brand voice coherence across all platforms.

- Analyze and understand the behavior of the target audience on each channel and adapt the content to their preferences.

Focus on TikTok:

- Trend identification: Monitor emerging trends on TikTok and create agile content to capitalize on the virality of popular topics.

- Performance measurement: Analyze the performance of each video and evaluate what type of content generates more interaction, shares, and virality.

- Content creation variety: Develop and test different formats, including trends, challenges, viral videos, and collaborations with content creators.

- Collaboration with influencers: Identify and build relationships with relevant influencers or creators that resonate with our audience, to execute strategic collaborations.

- A/B Experimentation: Test different content strategies through A/B experiments to identify which generates greater growth and conversion in sales.

Pinterest and Instagram:

- Create attractive visual content optimized for engagement and conversion on Pinterest and Instagram.

- Develop strategies to grow the audience on these platforms and generate traffic to the brand's website.

- Monitor key metrics (reach, engagement, conversions) and adjust content tactics based on performance.

Innovation and Experimentation:

- A/B Testing: Develop and execute A/B tests across multiple channels (content, product, marketing) to identify which strategies have the greatest impact on interaction and sales.

- Stay aware of new trends in digital marketing, especially in fashion platforms, to test new ideas and implement them in campaigns.

Requirements:

- Interest in digital marketing or content creation for fashion or lifestyle brands.

- Ability to identify emerging trends and react quickly with creative content.

- Experience in influencer marketing and strategic collaborations is a plus.

- Analytical skills to measure and improve content performance.

- Ability to work autonomously in a dynamic and fast-growing environment.

- Strong written and visual communication skills.

Offers:

Love for the different and the unknown: We are not afraid to make mistakes, we are here to learn by doing. Each day will be a new adventure.

Professional growth: We have a long way ahead, with many challenges to meet, and you will be a fundamental part, so we will grow together.

Impact: We move fast and that will make every step count and be noticeable.

Dream team: We are a young team with good communication and a lot of eagerness to learn from each other.

Monthly budget to renew your wardrobe: We want you to be an authentic ambassador of Scuffers.

Fresh fruits, coffee, and snacks in our office in Pozuelo de Alarcón.

Afterworks.