Sr. Product Manager - Marketing Analytics

Senior Product Manager - Marketing Analytics

Scopely is looking for a Senior Product Manager to join our Marketing Analytics team in Barcelona on a hybrid basis!

At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing, and innovating the mobile games industry, connecting millions of people worldwide daily.

The Marketing Analytics team drive advanced analysis that helps the company evaluate its marketing and user acquisition investments and monitor ongoing performance to unlock business opportunities.

What will you do?

As a Senior Product Manager within the Marketing Analytics team, you will own the roadmap for the strategic analytics initiatives for Scopely's Marketing teams. You will be the bridge between our analytics team and performance teams, who rely on these data products to drive the business.

Responsibilities include:

• Collaborate with diverse stakeholders to collect requirements and transform them into detailed products and measurement specifications
• Manage the entire product lifecycle, from prioritization and refinement to monitoring and optimization, ensuring alignment with marketing objectives
• Oversee the portfolio of analytical tools, including data models, Looker explores and dashboards, ensuring they support effective decision-making
• Work closely with analytics engineering, data analysts, data scientists, marketing teams, and other business units such as finance and game teams to deliver data products that bring strategic fit, user value, and business value.

What we're looking for:

• 4-5 years of experience as an Analytics Product Manager and relevant experience in Data Analytics and/or Data Science - a background in social or mobile free-to-play gaming is a plus, but not essential
• Experience in owning measurement frameworks aimed at assisting and supporting marketing and finance team decisions.
• Experience in attribution models, reactivation frameworks, incrementality measurement, pLTV, budget optimization & allocation, and governance models.
• Keen attention to detail, easily spotting inconsistencies and areas for improvement
• Strong analytical background with proficiency in SQL and familiarity with modern data stack technologies (e.g., BigQuery, dbt, Looker)
• Excellent communication skills with the ability to engage with diverse groups of stakeholders: technical roles, marketing, finance, and executive teams
• Willingness and conviction to challenge opinions and sternness to push back if necessary
• Flexible thinking with the ability to manage both detailed tasks and big-picture initiatives
• Creative mind with a keen interest in further exploring and expanding suggested initiatives, providing new measurement perspectives

About Us

Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!," "Star Trek™ Fleet Command," "Stumble Guys," "MARVEL Strike Force," and "Yahtzee® With Buddies," among others. Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer™ experience across multiple platforms--from mobile, web, PC and beyond. Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Company's "World's Most Innovative Companies," Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.

Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.

Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.