✨ About The Role
- The ABX Marketing Manager will develop and execute demand generation campaigns specifically tailored to target accounts in key industries.
- This role involves identifying and nurturing high-value leads, guiding them through the buyer's journey to create sales-ready opportunities.
- The manager will implement and optimize pipeline acceleration programs to ensure alignment with the sales team's objectives.
- The position requires building and executing account-specific marketing strategies to engage decision-makers at key accounts.
- The role includes developing impactful content such as case studies, white papers, and product explainer videos to support marketing efforts.
⚡ Requirements
- The ideal candidate will have at least 5 years of experience in Account-Based Marketing (ABM), demand generation, or growth marketing, particularly in the B2B enterprise space.
- A proven track record in pipeline generation and delivering measurable results in lead conversion and revenue growth is essential.
- The candidate should possess strong analytical skills to measure and report on campaign performance, identifying actionable insights for improvement.
- Experience in crafting compelling marketing campaigns tailored to target accounts in industries such as aerospace, defense, and advanced manufacturing is crucial.
- The successful individual will be a hands-on marketer who thrives in a fast-paced environment and can collaborate effectively with cross-functional teams.