Customer Marketing Campaign Manager - Remote Eligible

Customer Marketing Campaign Manager

The Customer Marketing Campaign Manager drives engagement, retention, and growth among existing customers through strategic, data-driven marketing initiatives. This role owns the overall customer pipeline generation number, ensuring that campaigns directly contribute to measurable business outcomes. Partnering with Sales, Customer Success, and Product Marketing, they design and execute lifecycle programs that boost adoption, upsell, and loyalty. The ideal candidate is operationally minded and can combine creativity with analytical rigor, leveraging automation and CRM insights to optimize performance. This is a high-impact role for a proactive marketer who transforms customer insights into pipeline growth and sustained revenue.

Responsibilities:

• Run campaigns that create customer expansion pipeline for Sales and Customer Success.

• Ability to spot and problem solve for expansion related operations/process bottleneck

• Develop and execute lifecycle marketing strategies to drive adoption, upsell, and cross-sell within existing accounts.

• Partner with Customer Success, Sales, and Marketing to align campaign plays with account goals and customer needs.

• Build personalized campaigns triggered by customer signals (e.g., renewal windows, feature usage, etc.)

• Leverage in-product messaging, lifecycle emails, and webinars to drive feature adoption and expansion.

• Establish segmentation frameworks to target customers by adoption stage, account tier, and opportunity type.

• Own the end-to-end lifecycle of expansion campaigns—from strategy and creative through execution and reporting.

• Measure and report on campaign effectiveness (pipeline created, ARR uplift, conversion rates) and continuously optimize.

• Keep organized campaign documentation and maintain insights to inform future initiatives.

• Monitor competitors' marketing activities and identify opportunities for differentiation.