SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world. SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities.
You can expect a deep insight into the LoB (Line of Business) & Solutions Marketing of an internationally operating company. Right from the start, you will take on responsible tasks, the results of which will make a valuable contribution to achieving our goals. And on top of that, you will have the opportunity to make valuable new contacts for your network!
During your internship, you will be creatively involved in planning and implementing the marketing plan for the respective departments to generate awareness, brand preference and demand. You will also be involved in social media campaigns and content marketing across all relevant channels. In addition to gaining insights into the entire SAP marketing mix in Germany, you will automatically familiarize yourself with SAP-specific marketing processes, tools and systems - and thus make a valuable contribution to achieving our goals in a short space of time. Offline, you will have the opportunity to participate in trade fairs and events - the best preparation for your professional future!
Student (f/m/d) at a university or a university of applied sciences
Preferred fields of study: Business Administration or Marketing
You are confident with MS Office programs
You are fluent in German and have good English skills
Conceptual and analytical thinking are among your strengths
You are a team player and communicative
Commitment and initiative are a matter of course for you
Is applied, dynamic B2B marketing your thing? Then join our team! Our team ensures the ideal marketing of our products in Germany. The team consists of the LOBs ISBN, HXM, BTP, DSC and CX and the Cloud Core Team with the LOBs Finance and S/4/Rise.
In cooperation with our sales department, we convince companies of innovative and reliable SAP solutions for a future-oriented and intelligent company. Together with you, we plan, manage and test the target group-orientated and cross-industry market approach for IT and business decision-makers in Germany. To generate brand preference and demand, we use creative target group programs with a marketing mix of push and pull measures ranging from tele-actions, events, digital and online marketing to exchanges in communities.