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Funnel Lead Country: Mexico

Santander is evolving from a global high-impact brand to a technology-driven organization, with people at the center of this journey. Together, we are leading a customer-centric transformation that values disruptive thinking, the courage to challenge the possible, and the ability to innovate.

This is more than a strategic change: it’s an opportunity to grow, learn, and make a real impact.

Our mission is to help more people and businesses thrive. We adopt a strong risk culture and expect all our teams to take a proactive and responsible approach to risk management.

We are Banco Santander México, a leading financial institution that, through more than 160 years of reinvention, has become a borderless organization with a presence in more than 40 countries, 95 nationalities, and multicultural teams that share 4 languages.

THE IMPACT YOU WILL GENERATE

We are looking for a Funnel Lead based in Santa Fe.

Objective: Responsible for leading the multidisciplinary Funnel team in its specific segment or set of products or services, designing and optimizing the online activation, engagement, retention, and ascension journeys in digital channels (app and web), through the use of advanced analytics, agile methodologies, and UX, as well as continuous improvement practices, with the purpose of maximizing digital conversion, reducing abandonment in online journeys, and ensuring the fulfillment of the bank’s established digital KPIs.

In this position, your main responsibilities will include:

• Define the strategy for optimizing digital funnels, establishing the vision and roadmap for optimizing the bank’s main digital flows.
• Prioritize the points of greatest impact on the business and based on this, define which experiments or redesigns should be addressed first.
• Coordinate with the Funnel team, the development of improvements in digital journeys, from the definition of the hypotheses of improvement, the definition of variables to be tested, the design of structured and measurable experiments, the selection of testing methodologies, configuration of the testing tools; until their clear documentation to ensure that they have a tangible impact on the KPIs.
• Manage the implementation of improvements in digital journeys in coordination with internal teams (CX, UX/UI, IT, Product, BEco, Communication, among others).
• Monitor key digital performance metrics, through various indicators such as conversion, abandonment, flow time, and ROI, through dashboards, advanced analytics tools, and follow-up sessions.

WHAT YOU WILL BRING TO THE TEAM

Our people are our greatest strength. Each person contributes unique perspectives that make us stronger as a team and as an organization. We value who they are and empower what they bring.

The following requirements represent the essential knowledge, skills, and competencies for this position.

Professional Experience of 5 Years in:

• Optimization of Digital Journeys: Experience in the design, implementation, and improvement of digital acquisition funnels.
• Design and Execution of Digital Tests: Execution of controlled experiments (A/B testing, multivariado, cohorts, user testing) to validate hypotheses and improve conversion metrics.
• Analytics and Digital Performance Metrics: Advanced use of analytics and digital optimization tools (e.g., Adobe Target, Appsflyer, Tealeaf, Google Analytics).
• Behavioral Economics and Design Thinking Methodologies: Application of principles of behavioral psychology and user-centered design in digital journeys to increase conversion and retention.
• Cross-functional Work and Multidisciplinary Collaboration: Coordination with marketing, product, technology, operations, and compliance squads to implement digital improvements.

Education and Certifications:

• Bachelor’s Degree: Marketing, Administration, Economics, Industrial Engineering or related fields.

• Desirable: Master’s Degree in Administration, Marketing or Digital Transformation.

• Certifications in agile management (Scrum Master, SAFe, Kanban, etc.)

Languages:

• Intermediate English (Advanced desirable)

Technical Skills:

• Optimization of digital funnels
• Advanced digital analytics
• Conversion and performance analytics
• Digital experimentation
• UX/UI applied to funnels
• Agile methodologies
• Digital Product Design
• Digital experimentation methodologies

Interpersonal Skills:

• Agile leadership
• Innovation applied to funnels
• Analytical and data-driven management
• Behavioral Economics and Design Thinking
• Prioritization of initiatives

WE VALUATE YOUR IMPACT

Your contribution matters, and we recognize it. At Santander, you can expect a fair and competitive compensation package that reflects your impact and the value you will deliver. Take a moment to understand what we mean:

• We offer more than a salary: our benefits are designed to support your life, your goals, and your well-being, today and in the future.

• Your health is our priority. Through BeHealthy, our global well-being program, we promote the comprehensive well-being of our teams.

• We know that family is the most important. That’s why we offer support in childcare and family programs tailored to each life stage.

• We empower our teams to go beyond through opportunities for growth, international mobility, and extensive career paths.

• We believe in the power of helping: you can dedicate part of your workday to volunteering.

We are here to keep your motivation, help you achieve your goals, and celebrate your achievements at every step of the way.

COMPLIANCE LOCAL

Santander prides itself on being an organization that offers equal opportunities regardless of age, gender, disability, marital status, race, religion, or sexual orientation. We are committed to providing an inclusive and accessible selection process for all individuals.

AND NOW WHAT?

If everything you have just read fits with you, apply and join our team.

Ready to take the next step?