Projektmanager B2B Marketing & Captive Management (w/m/d)

Projektmanager B2B Marketing & Captive Management

Country: Germany

Your Responsibilities:

As part of the further expansion of our captive business, we are looking for a project manager for B2B marketing with a focus on captive management to support our captive marketing team.

• You will be responsible for a part of the B2B captive marketing for the mobility sector in coordination with your supervisor and your sales contacts.

• You will assist with the onboarding and integration of new captives from a marketing perspective.

• You will be responsible for the B2B marketing-related support and development of international captive partners.

• You will be responsible for the conception and implementation of target group-specific marketing and communication measures along the marketing mix of the entire customer journey.

• You will manage and coordinate marketing activities in close cooperation with captives, sales, and internal and external interfaces (agencies).

• You will ensure a consistent brand and communication strategy across all captives.

• You will analyze relevant KPIs and derive optimization measures in the B2B marketing context.

• You will coordinate and implement campaign-related and operational marketing issues.

Your Profile:

• Completed degree in marketing, business administration, communication, or similar

• Several years of professional experience in B2B marketing, ideally in the financial services or captive environment

• Proven experience in managing marketing activities with external partners/international units

• Very good understanding of B2B customer journeys, campaign management, and KPI-based optimization

• Experience in complex organizational structures and interface management

• High degree of independence, structured working method, and strong communication skills

Our Offer

• Long-term prospects: Secure job in a growth-oriented, international company with exciting development opportunities for specialist and management careers

• Valuable support: Great team spirit, extensive onboarding, diverse training opportunities, and childcare options in the LENA Group

• Tangible benefits: Flexible working hours with the possibility of mobile work for days, more than 6 weeks of annual leave (6 weeks vacation + 2 bank holidays + ½ day birthday off) and the possibility of 25 days of additional unpaid leave per year

• Visible performance: Annual special payment, company pension scheme with the possibility of salary conversion, special conditions for banking products, up to 40€ in service-related benefits, and classification in the remuneration system of the company headquarters according to the respective fulfillment of the criteria

• Attractive extras: Free parking, charging stations, kindergarten, meal allowance, gympass and job ticket subsidy, employee restaurant with "JobFit" offer, annual health voucher, and corporate benefits

• Fair environment: Possibility of part-time employment, severely disabled applicants will be given special consideration if equally qualified

Your Contact

For specific questions, please contact: Henriette Olschner For all other questions, please contact: Anna Illing We look forward to your application.