Product Marketing Manager

Marketing Campaign Manager

Your responsibilities:

Independently planning, implementing, and analyzing the effectiveness of online and offline marketing campaigns (including social media, email marketing, lead campaigns, video content, digital activities).

Co-creating marketing strategies with Business Managers for key markets and customer segments.

Coordinating project teams (digital, content, sales, promotions) and collaborating with external agencies.

Creating campaign schedules and managing project tasks.

Managing marketing budgets and controlling project costs.

Monitoring campaign results, reporting on effectiveness, and optimizing activities based on data.

Ensuring communication and visual consistency in line with brand identity and company strategic direction.

Building and maintaining relationships with internal and external stakeholders.

Defining and analyzing key performance indicators (KPIs).

Our requirements:

Minimum 5 years of experience in marketing, including independently leading campaigns and projects.

Experience in running multichannel campaigns (online + offline).

Practical knowledge of analytical and marketing tools (Google Analytics, Meta Ads, Piwik, CRM systems).

Ability to manage budget and make data-driven decisions.

Proficiency in project management tools (e.g., Monday.com, Trello, Asana, Jira).

Excellent organizational skills and ability to manage multiple projects simultaneously.

Proactivity, energy, and the ability to work quickly.

Ability to collaborate with teams of diverse competencies.

Experience in the following sectors is desirable: ed-tech, media & entertainment, creative agencies, start-ups, or consumer goods.

What we offer:

Work in one of the most important sectors: educational.

Employment contract or B2B agreement.

Opportunity for hybrid work – 2 days in the office – 3 days working from home.

Computer, phone, and other necessary tools.

Work in a dynamic and ambitious environment.

Collaboration in the development of modern, multi-channel campaigns.

Influence on brand communication and strategic activities.

Opportunity to implement your own ideas and professional development.

Private medical care.

MultiSport.

About Sanoma Learning:

How do you prepare students for the world, engage their curiosity and inspire them to grow? That is the main question of teachers all around the world. At Sanoma Learning, it has always been our mission to help to find and develop best-in-class answers to this question. If you join us, it means that you embark on an exciting journey to help shape the future of learning for primary, secondary and vocational education. We believe that your journey is our success as a company. Sanoma Learning is a leading K12 European learning company, operating in 12 countries. Our learning products and services enable and support teachers and schools to develop the talents of every child to reach their potential. By offering printed and digital learning content, as well as digital learning and teaching platforms for primary, secondary and vocational education, we want to grow our positive impact on learning across Europe. With over 3000 employees, we help shape the future of education for 25+ million of students. So, are you ready to start your journey to help shape the future of learning and help teachers to support all students to reach their potential? Sanoma Learning is an equal opportunity employer; we are committed to inclusion and diversity, ensuring equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other characteristics.