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Head Of Brand And Marketing Strategy

Develop a global brand strategy aligned with corporate transformation goals
Sandviken, Sweden
Senior
18 hours agoBe an early applicant
Sandvik

Sandvik

A global engineering group specializing in mining and rock excavation, metal-cutting, and materials technology.

Strategic Marketing Leader

Ready to shape the future of our brand and customer experience at Sandvik Coromant? This is your opportunity to step into a strategic role that drives transformation, strengthens our market position, and puts customer needs at the center of everything we do.

At Sandvik Coromant, we don't just lead the manufacturing industry – we're reshaping it. As a global leader in advanced manufacturing, we're on a journey to transform how we work and how we create value.

Our industry is changing faster than ever, and we're committed to delivering smart, end-to-end solutions, products, and services to our customers. And we're doing it with passionate change makers – people who challenge the status quo.

This is your opportunity to be part of a team built on high-trust, empowerment, collaboration, bold ideas, and shared purpose. Together, we're shaping the future of manufacturing – with our customers at the heart of everything we do.

Your mission

In this role, you play a crucial role driving marketing strategy to support the strategic plan and transformation efforts. You also lead the development and orchestration of our global brand strategy and customer experience (CX). You have a central role in our shift from product to solution selling, and you work in close collaboration with Product and Solutions Management and Sales to ensure our marketing efforts are aligned with business priorities and customer insights.

Your mission includes:

  • Developing and overseeing global marketing strategy in alignment with Product and Solutions Management and Sales to drive the transformation from selling products to selling solutions.
  • Strategic brand management with ownership of our brand portfolio and architecture to ensure consistency, relevance, and differentiation across markets and segments.
  • Building brand preference and aligning brand strategy with corporate transformation goals.
  • Defining and driving CX strategy and method to enable employees to deliver seamless, customer-first experiences across all touchpoints.
  • Translating insights into actionable strategies that enhance brand equity, customer satisfaction, and marketing effectiveness.

You also lead the development and implementation of our customer needs framework, helping inform strategic decisions across functions. As a leader, you guide a team of strategists and planners across global and regional functions, foster a culture of innovation, and represent the function in executive forums and transformation programs.

The location is flexible between our Sandvik Coromant offices. You report to the Vice President of Marketing and Communication.

Your profile

We are looking for a senior leader with extensive experience in brand strategy, marketing strategy, planning, and customer experience at a managerial or executive level. You have a solid background of successfully leading transformation initiatives, driving CX innovation, and building marketing strategies that deliver measurable results. Navigating matrix organizations and collaborating across functions and geographies comes naturally to you.

Strong leadership skills and analytical thinking are some of your strengths – you know how to turn insights into strategy and action. Communicating with clarity and managing stakeholders effectively are part of your everyday toolkit. You bring a strategic mindset, paired with a deep understanding of how to align marketing with business goals and customer needs.

Our culture

Innovation is in our DNA and we're proud to shape the future of manufacturing in close collaboration with our customers and partners. We believe in an inclusive, equal, and open-minded culture, and we nurture our diversities to form a solid foundation for achieving great results. Add fair and rewarding benefits, as well as many different career opportunities in an inspiring global environment.

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Head Of Brand And Marketing Strategy
Mossvägen, , Sweden Sweden, Sandviken Germany, Düsseldorf Sweden, Stockholm USA, NC, Mebane
Marketing
About Sandvik
A global engineering group specializing in mining and rock excavation, metal-cutting, and materials technology.