Senior Marketing Planning Manager

Marketing Analytics And Investment Leadership Role

Why join our team? We champion best-practice marketing execution, ensuring consistent brand standards and improving return on investment through coordinated governance and smart operational design. Join a team at the centre of Samsung Europe's sustainable, future-ready marketing transformation. Our department leads the strategic investment that enables multiple subsidiaries to operate on a shared, scalable infrastructure—eliminating duplicated spend and driving meaningful efficiency across Europe. Our work also places you at the forefront of fast-moving regulatory and technological shifts, empowering the business to respond quickly and effectively through agile, data-driven initiatives. If you're looking to shape how world-class marketing is planned, delivered, and evolved across an entire region – this is your opportunity to make a lasting difference in how Samsung does marketing. You will play a pivotal role in:

• Driving Strategic Innovation: maximise shared infrastructure utilisation, best-practice frameworks, and data-driven processes to improve marketing efficiency and return on investment across the European region.
• Cross-team, Regional Change: leading initiatives that help Samsung stay ahead of fast-moving technology, competitors and adapt safely to regulatory shifts—your ideas will directly influence the future of European marketing.
• Amplifying European Best Practice: shaping how marketing is executed across multiple countries—your work scales far beyond a single market but set regional standards.

Your key responsibilities:

• Full lifecycle governance of investment control:
• Lead the end-to-end investment process, including strategic planning, investment review gates, quarterly steering, roadmappping, KPI alignment, and completion reporting.
• Embed lessons-learned processes to continually strengthen investment decision quality and operational discipline.
• Ensure all investments ladder up to annual strategic objectives and deliver measurable value.
• Business Case Excellence & KPI Leadership:
• Lead the development of high-quality business cases across divisions, setting industry-leading KPI benchmarks and ensuring KPI definitions are consistent, measurable, and strategically meaningful.
• Lead MBO, ROI alignment, and performance calibration to improve investment efficiency year-over-year.
• Partner with Finance, Category, and Subsidiaries to ensure KPI frameworks drive commercial outcomes.
• Provide leadership that connects marketing efficiency with financial outcome delivery.
• Strategic Reporting & Performance Insights:
• Deliver pan-category (MX, VD, DA) reporting aligned with HQ/EHQ standards, consolidating Subsidiary performance into clear insights.
• Own Power BI dashboarding, ROI frameworks, business case templates, and completion review packs.
• Provide strategic insights that guide decision-making at VP and Director levels.
• Total Investment to Market (TIM) Data Ownership & Advanced Analytics:
• Lead analytics and dashboard development for Net Sales, Gross Margin, Trade Spend, ATL/BTL, digital performance, and division-level insights.
• Own the integration of TIM (Sales Deduction + Marketing) data ecosystem across NERP, Finance Systems and Media to deliver a centralised view that enable efficient/effective management of investment.
• Translate data into actionable strategies that enable portfolio and market-level investment optimisation.
• Ensure accuracy, completeness, and automation of all investment and performance datasets.
• Artificial Intelligence Analytics(AIA) Subject Matter Expert:
• Lead the adoption of AIA-driven analytics, forecasting models, and insight generation to elevate investment decision-making.
• Develop AIA-enabling tools (ROI predictors, media mix simulators, KPI anomaly detection, etc.) to improve operational efficiency and strategic clarity.
• Educate teams on AIA best practices and ensure safe, compliant, and high-value implementation across the organisation.
• Cross-Team Synergy & Value Enhancement:
• Act as the integration link between Marketing, Finance, Sales, and Category teams to identify synergy opportunities and eliminate duplicated efforts.
• Drive enterprise-wide investment optimisation initiatives that unlock balanced short to mid-term value.
• Team Development & Business Administration:
• Manage and coach junior analysts; build capability in BI tools, KPI literacy, modelling, and governance processes.
• Streamline administrative tasks by delegating routine approvals and system processes to AP and junior team.
• Create clarity, role alignment, and purpose across the investment management function.
• Process Standardisation & Governance:
• Establish and maintain replicable KPI frameworks and investment governance models across EU16.
• Ensure all RFPs and strategic projects follow standardised KPI, ROI, and performance measurement requirements.
• Champion best-practice processes, ensuring operational rigor and audit-ready documentation.
• Operational Excellence & Innovation:
• Ensure cost-centre operations remain compliant with internal audit, finance, procurement, and compliance standards.
• Introduce process innovation to reduce complexity, shorten execution cycles, and improve cross-team visibility.
• Optimise workflows for consistent execution of strategic BAU and unique custom projects.
• Cost Centre Management:
• Oversee annual budgeting, forecasting, accruals, variance monitoring, and cost-centre reconciliation from an investment management perspective.
• Maintain cost centre investment discipline while enabling strategic flexibility for marketing and operational priorities.
• Your key people management responsibilities:
• Provide clarity on strategy, team purpose & value and define the key areas of focus and direction.
• Support the development of your team through regular mentoring, coaching and feedback, 1:1s and on the job learning opportunities.
• Role model inclusion for your team to build trust and psychological safety.
• Manage the on boarding, off boarding process and the entirety of the colleague lifecycle process for all team members.
• Ensure communication with your team is a core focus area including cascade of information from Leadership Team and relevant business updates.
• Manage all annual people management cycles such as goal setting, evaluation and salary reviews to a high quality and in a timely manner.
• To be accountable for ensuring your team are compliant with company processes and procedures; such as compliance, meeting mandatory business cyclical deadlines, and understanding the company values.

What we need for this role:

• 7+ years in marketing analytics, investment governance/leadership
• Strong logic/hypothesis formulator
• Strong analytical and storytelling skills using data visualisation tools
• Fully LLM proficient: Demonstrated adoption of AI to benchmark, automate and deliver value enhancement to processes, tasks, analytics enhancement and delivery
• Excellent stakeholder management and communication skills
• Shown ability to manage cross-functional governance processes
• Internal: Marketing Directors, Heads of Division (MX, VD, DA), Finance, D2C teams &
• Subsidiary end-users
• External: Agencies, media partners, data providers
• Capability to coach junior analysts and manage multiple deliverables
• Microsoft Excel (Advanced) & Office Suite
• SQL / Python (Advantage)
• Power BI / Dashboarding track record
• NERP, SAP or equivalent ERP system experience
• Investment Management Ops Tools

What does success look like?

• ROI uplift across key campaigns
• Improved governance compliance and reporting efficiency
• Accuracy and timeliness of TIM and ROI reports
• Reduction in manual reporting time through automation
• Positive feedback from divisions and Finance

Skills and Qualifications:

Benefits of working at Samsung include:

• Hybrid working – 3 days in the office and 2 days at home per week
• Bonus scheme linked to individual, team and company performance
• Car allowance
• Pension contribution