MX Customer Marketing Online Lead
Samsung
Marketing Manager
Role and Responsibilities
1. Campaign Planning - Define annual and quarterly promotional calendars, seasonal sales strategies, and new product launch plans across e-commerce platforms. - Align campaign initiatives with sales forecasts, marketing communications (Marcom), and overall brand/business objectives. - Oversee execution by internal teams and external partners, ensuring timelines and deliverables are met.
2. Media Performance - Set media investment strategies for e-commerce channels in partnership with media agencies and platform stakeholders. - Monitor key performance metrics (traffic, conversion rate, ROAS) and direct optimization actions.
3. Brand Presence Online - Ensure all e-commerce platforms reflect the brand's positioning through compelling content, imagery, and messaging. - Guide content strategy and creative direction for digital merchandising and brand storytelling. - Establish brand guidelines for marketplace execution.
4. Budget, Reporting & Project Management - Allocate and manage e-commerce marketing budgets, ensuring ROI targets are achieved. - Review performance dashboards, synthesize insights, and present recommendations to leadership. - Lead cross-functional and cross-agency project timelines, ensuring smooth delivery of campaigns and platform initiatives.
Skills and Qualifications
• 5-7 years extensive experience across ecommerce and digital marketing • Understand and experienced digital shopper MKT • Mature, good collaboration, self-motivated and technical savvy • Be able to lead agency to come up/ deliver with well execution plan • Follow through and work with discipline to execute a mission / project on time with accuracy • Able to influence peers and other members to achieve a common goal • Good English in both writing and communication.