Head Of Retail Marketing

Head Of Retail Marketing

We are looking for a Head of Retail Marketing to join our Consumer Electronics team!

Role and Responsibilities

• Ensure that Samsung Brand and products/propositions get maximum exposure in channel(s)
• Ensure differentiation based on store priority and the store's flexibility to accept Brand in-store elements
• Be the guardian of the Brand and apply brand guidelines across all shopper touch points consistently
• Manage shop displays/fixtures/POP production, distribution, implementation and maintenance in accordance to display and POP display guidelines
• Develop and apply new store Layout/Zoning, displays and In-Store Communication
• Conduct store audit to check in-store execution
• Support the development of the channel mapping and segmentation analysis for the respectful markets, working closely with Sales and the Retail Planning and Analysis team
• Monitor and manage the Brand performance and investment within the channel
• Collect field data (shelf share, product availability, promoter sell-out, price, promotion) and generate weekly reports for respectful markets and product divisions
• Ensure appropriate reporting and analysis of performance
• Manage Field Force and Merchandising program
• Ensure that all stores are properly merchandised, trained and, when appropriate, authorized
• Manage training programs to educate Field force as well as FSM on Samsung products and propositions
• Manage multilevel education and certification programs, as well as Sales skills trainings
• Propose, gain agreement and work to the budget that is needed to execute the Marketing Plan within the channel(s) throughout the business cycle, ensuring it is used to maximum effect
• Retail agency briefing, planning and management.
• Liaise with and guide cross-functional teams to ensure alignment with global and local strategic initiatives, clear communication, seamless integration and timely execution of retail marketing program deliverables
• Other tasks per direct managers request
• Manage internal Retail Marketing team
• Define local strategy in line with HQ guides
• Develop local solutions for furniture and POP material production where possible
• Secure proper budget planning and consumption in line with guides

Skills and Qualifications

Qualification/Experience

• University degree
• 5+ years of Customer and Shopper marketing experience in related industry
• Track record of managing marketing budgets in a global organization
• Proven successful experience at developing efficient work plans for complex projects involving many groups and effectively implementing and coordinating these plans
• Driver's license

Knowledge

• Upper-intermediate command of English
• Advanced user of MS Office (Word, Excel, PowerPoint)

Job related Skills

• Strong attention to detail, excellent organization skills and ability to effectively manage multiple projects required
• Ability to remain productive and focused in a fast paced, evolving and highly collaborative environment
• Ability to work independently and take action to achieve position goals and objectives
• Track record of managing a marketing budgets responsibility in a global organization
• Ability to gain market and customer insights and to communicate to internal stakeholders
• Analytical ability to understand complex data with many variables and draw conclusions and solve problems
• Managing international team
• Proactivity, drive for result and decision making