Head Of Brand & Content Marketing – Samsung Ads EMEA

Head Of Brand & Content Marketing

This is your chance to be part of a highly motivated group driving innovation and success within the advertising industry! Samsung Ads, a division of Samsung's media & services business, harnesses the power of data, technology and scale to create seamless advertising experiences for brands. We deliver high-impact, targeted advertising solutions, enabling brands to reach audiences in the moments that matter. Samsung Ads is where technology meets creativity to deliver advertising experiences that captivate and inspire.

Samsung Ads won AdAge Best Place to work in 2020 and was awarded the IPA's People First Promise badge of honour in 2025. Launched in 2015, Samsung Ads has offices in the UK, Germany, France, Italy, Spain, US, Australia, New Zealand, India, Brazil & Mexico and South Korea.

The European Strategic Marketing team at Samsung Ads drives the narrative and market presence of one of the most innovative players in the connected TV advertising space. Sitting at the intersection of data, technology, and creativity, the team shapes how Samsung Ads tells its story to customers, partners, and the broader industry. We collaborate across markets to deliver cohesive, insight-led marketing programs that elevate our brand and accelerate business growth in a rapidly evolving media landscape.

As the Head of Brand & Content Marketing, you'll play a central role in defining and executing Samsung Ads' brand and content strategy across Europe. You'll oversee key functional areas including content creation and execution, brand positioning, media management, CRM and lead management, as well as the Samsung Ads website. This role is ideal for a creative strategist who thrives on turning ideas into impactful campaigns and is comfortable balancing big-picture thinking with day-to-day delivery.

What We're Looking For

We're seeking a proactive, hands-on marketer who thrives in a fast-paced environment and can juggle multiple priorities with ease. You're a strong collaborator who excels at working across-functional teams, aligning stakeholders, and bringing clarity and momentum to complex projects. Above all, you're passionate about storytelling, brand building, and redefining what TV advertising means in the digital era.

This is an exciting opportunity to join a forward-thinking team that's reshaping the future of television advertising.

Your key Responsibilities

Content Strategy and Execution

Develop and lead the overarching content strategy — from flagship whitepapers to case studies, thought leadership, and social campaigns. Own messaging, content creation, and channel execution across all owned and paid platforms to ensure brand and business objectives are achieved.

Brand Positioning

Collaborate closely with Product Marketing to align the Samsung Ads brand narrative with go-to-market product launches. Ensure our core positioning pillars are consistently reflected across all marketing communications and campaigns.

Media Management

Plan, activate, and oversee the execution of all owned and paid media initiatives. Optimize channel performance and creative delivery to enhance engagement and brand impact.

CRM & Lead Management

Lead all ROI measurement across Strategic Marketing, managing and optimizing CRM systems and lead management processes. Partner cross-functionally to capture and assess marketing touchpoints and collaborate with Sales to convert leads into qualified opportunities. Own training, analytics, and reporting within this area.

Website Management

Take full ownership of the Samsung Ads Europe website, ensuring it remains current, optimized, and aligned to business goals. Partner with internal teams to drive performance, content updates, and continuous improvements that enhance user experience and deliver measurable results.

Your key people management responsibilities – Leading Others Only

• Provide clarity on strategy, team purpose & value and define the key areas of focus and direction.
• Support the development of your team through regular mentoring, coaching and feedback, 1:1s and on the job learning opportunities.
• Role model inclusion for your team to build trust and psychological safety.
• Ensure communication with your team is a core focus area including cascade of information from LT's and relevant business updates.
• Manage the on boarding, off boarding process and the entirety of the colleague lifecycle process for all team members.
• Handle all annual people management cycles such as goal setting, evaluation and salary reviews to a high quality and in a timely manner.
• To be accountable for ensuring your team are compliant with company processes and procedures; such as compliance, meeting mandatory business cyclical deadlines, and understanding the company values.

What we need for this role

• Shown marketing leadership with experience developing and delivering integrated brand and content strategies across multiple channels (B2B and/or AdTech experience a plus)
• Strong storytelling and brand positioning abilities — you know how to craft messages that differentiate a brand and drive engagement.
• Hands-on content creator who's equally comfortable shaping strategy and diving into execution, from long-form assets to campaign messaging.
• Digital-first mindset, with experience managing paid and owned media channels, CRM systems, and web platforms.
• Data-driven operator — confident using metrics and insights to optimize performance, measure ROI, and demonstrate business impact.
• Collaborative team player who works seamlessly across functions, aligning product, sales, and global marketing stakeholders.
• Adaptable multitasker who thrives under pressure and keeps projects moving with focus and calm, even in a fast-paced environment.
• Creative thinker and problem solver who approaches challenges with curiosity, initiative, and a solutions-oriented mindset.

What does success look like?

• The Samsung Ads brand has a clear, consistent, and compelling voice across all European markets — recognized internally and externally for its creativity and strategic clarity.
• High-impact content programs are driving awareness, engagement, and inbound demand across owned and paid channels.
• The website, CRM, and media ecosystem work seamlessly together to deliver measurable ROI.
• Cross-functional collaboration is strong — you've built trusted partnerships within Strategic Marketing but also cross functionally with Product Marketing, Sales, Marketing Sciences and Global teams, helping to unify messaging and execution.
• Insights and reporting frameworks are established to measure what matters, track progress, and continuously evolve marketing performance.
• You've built a rhythm of delivery: campaigns ship on time, brand stories resonate, and stakeholders know they can rely on you to make things happen.

Most importantly, you're helping redefine how Samsung Ads shows up in the market — pushing the boundaries of what TV advertising means in the digital era.