Digital Marketing Project Manager

Digital Marketing Manager

In this role, you will be driving Samsung's digital marketing efforts within the Baltic market, focusing on planning and executing impactful campaigns while optimizing performance and ROI. You will play a key part in shaping the Digital Strategy, ensuring alignment with KPIs, and delivering measurable results through data-driven insights and market analysis. Collaborating with cross-functional teams, you will enhance Samsung's online presence across Samsung.com and partner platforms.

Challenge yourself to work in one of the leading electronics and information technology companies in the world. We are a small yet ambitious Sales subsidiary of 200 employees across Baltics, transforming the world of TVs, home appliances, mobile products, Airconditioning and LED solutions. You will gain a unique job experience in an international, dynamic and diverse company by continuously improving your knowledge of the latest technologies and be one step ahead in the latest trends. We offer a competitive salary (2000 – 2200 Eur Gross) and variable quarterly bonus to the maximum of 70% of the quarterly basic monthly gross salary (up to 5000 Eur gross) based on sales results and your individual KPI execution. We ensure additional benefits like health insurance, daily lunch allowance, Samsung smartphone and covered expenses, unlimited e-learning opportunities, flexibility of Hybrid work and more.

Role and Responsibilities

What will you do?

• Plan, execute and optimize digital and performance marketing campaigns across paid channels
• Analyze campaign performance and provide continuous expertise for improvements, tracking alignment with Budget plans.
• Contribute to creating the Digital Strategy and deliver the agreed KPIs.
• Improve ROI and drive CPA of digital marketing campaigns through measuring, analysing, and reporting on the performance.
• Own and continuously improve the online user journey, from traffic acquisition through conversion and retention
• Analyse funnel performance and user behaviour using analytics tools
• Collaborate closely with UX, product, and tech teams to improve landing pages, checkout flows, and overall site performance (Own and Partners)
• Coordinate digital campaigns, website, and company section on the Partner's websites.
• Monitor and evaluate market trends, consumer behaviour, and competitor activity to identify new opportunities (market sensing).
• Track and analyse competitors' activities in detail, maintaining a category overview report and a competitors' activities dashboard.
• Collaborate closely with Marketing Project Managers, Media and Creative agencies, Direct to Consumer Team Acquisition Managers, and other key players.
• Stay up-to-date with digital technologies developments

Prepare reports and presentations for management

Skills and Qualifications

What we expect from you?

• Experience in Digital Marketing Management at least 3-5 years (Project management skills can be an advantage.)
• Knowledge of Google Analytics, Adobe, Google AdWords, and strong Data Analytics skills is a must for an independent campaign analysis
• Experience in digital media planning, KPI management
• Proven hands-on experience in performance marketing with measurable results
• Strong understanding of online user journeys, conversion funnels, and customer behaviour
• Experience working with paid acquisition channels and optimization techniques
• Solid background in data-driven decision making and marketing analytics
• Grasp of social media, website metrics, and best practices
• Track record of managing and delivering projects on time, within budget, and to the expected standard
• Precise, structured personality with ''attacking the work'' mentality, always ready to provide key information
• Ability to work under pressure, change direction when required, and work on a range of projects at the same time
• Strong communication with excellent presentation, report writing capabilities
• Fluency in English and Latvian