Marketing Activation Specialist - Winter Sport Equipment (h/f)

Marketing Activation Specialist - Winter Sport Equipment

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc'teryx, Peak Performance, Atomic and Wilson.

The Mountain Sport Company, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon's commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon's heritage, culture, and commitment are tied together by one simple concept: the world's leading mountain people creating the world's leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability program. Diversity is one of Salomon's five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.

Description Du Poste

As a Marketing Activation Specialist (h/f), you are responsible for the strategy and implementation of 360° marketing campaigns for the Winter Sport Equipment category. You coordinate the creation, deployment, and consistency of seasonal campaign activation programs and marketing tools, while ensuring respect for the brand identity and culture.

Your main missions

1. Development and activation of seasonal campaigns

• Pilot global 360° campaigns (media, digital, field events, influence…).
• Analyze market trends and consumer insights to guide creation and propose innovative activations.
• Provide appropriate content for the execution of global campaigns (contests, events, campaigns, ...).

2. Creation and distribution of seasonal toolkits

• Supervise the production and delivery of toolkits (in-store, digital, sports marketing, public relations, photos/videos...).
• Manage schedules, budgets, and validations with product and design teams.
• Communicate updates to countries throughout the market launch process.

3. Coordination of execution between marketing specialists (in-store, digital, sports marketing, public relations, photos/videos) to maximize 360° integration

4. Coordination of contracts with external providers and related internal services

5. Preparation and follow-up of campaign performance reporting

Qualifications

• Between 3 and 5 years of experience in marketing/communication, ideally in the winter sports industry.
• Graduated from a Master's degree in marketing or communication.
• Solid expertise in 360° marketing, management of international campaigns.
• Very good knowledge of the WSE culture and its ecosystem.
• Excellent project management, cross-functional coordination, and cross-functional communication skills.
• Ability to work in an international environment.
• Fluent English.
• Mastery of Microsoft Office and excellent understanding of modern digital tools.
• Creative mind, strategic sense, and rigor.

Additional Information

• Permanent contract (CDI)
• Health coverage MediCash from day one
• Personal retirement plan
• Exclusive discounts on Amer Sports group products (Salomon, Arc'teryx, Peak Performance, Atomic, Wilson) from your arrival
• Life insurance
• Position based in Annecy