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Product And Growth Marketing Lead
Define and execute the product marketing strategy for Rutter's Unified API.
New York
Senior
$160,000 USD / year
2 weeks ago
✨ About The Role
- The Product and Growth Marketing Lead will define and execute the product marketing strategy, encompassing high-level messaging and technical content creation.
- This role involves managing marketing and growth campaigns across various channels such as email, paid advertising, webinars, and sponsorships.
- The candidate will take ownership of the corporate website, utilizing tools like Webflow and Amplitude for management.
- They will collaborate with design, sales development representatives, field marketing, and product teams to ensure cohesive marketing efforts.
- The position reports directly to the VP of Revenue and is part of a veteran Go-To-Market team with a proven track record of scaling businesses.
⚡ Requirements
- The ideal candidate will have over 5 years of experience in a B2B product marketing role, particularly for technical products.
- A strong background in fintech, especially with a focus on accounting automation products, is highly desirable.
- The successful individual will be data-driven, utilizing analytics and automation to enhance predictability and scalability in marketing efforts.
- They should possess excellent communication skills, particularly in creating messaging and content tailored for technical stakeholders.
- A collaborative mindset is essential, as the role involves working closely with various teams including design, sales development, and product management.
About Rutter
The Universal API for commerce and accounting