Sales & Marketing Manager

Sales & Marketing Manager

The Sales & Marketing Manager is responsible for creating and maintaining marketing strategies to meet objectives and enhance the image of the hotel; they are also responsible for effectively soliciting and becoming familiar with all accounts in his/her market segments and prospecting/closing on assigned accounts/territory to positively impact hotel revenues. He/she will evaluate customer feedback, market conditions, and competitor information to implement sales and marketing strategies. The Sales & Marketing Manager will help coordinate and execute all marketing, advertising, promotional activities and social media campaigns.

Responsibilities include:

• Develop and implement social media strategy designed to support hotel priorities
• Lead special promotions relating to direct sales segments
• Be familiar with all Highgate Hotel sales policies and selling techniques with an emphasis on maximizing revenues
• Develop a complete knowledge of company sales policies and SOP's, and ensure knowledge of and adherence to those policies by the sales team
• Complete administrative tasks to support the overall sales operation including but not limited to drafting contracts, building group resumes and BEO's, building group room blocks, tracking sales and marketing expenses, awarding loyalty points, departmental weekly reports, and completing rooming lists
• Curate and Host on-brand activations
• Participate in MOD schedule (may need to work weekends on occasion)
• Meet or exceed set goals
• Provide support as event coordinator when necessary
• Ability to work proficiently quickly in a high-pressure & fast paced environment
• Exceptional with details and follow up
• Must be able to effectively communicate both verbally and written, with all level of employees and guests in an attentive, friendly, courteous and service oriented manner
• Assist with and manage Lead Volume and/or RFP bids
• Assist with completion of Month End Reports for Group Sales
• Other duties, as required, related to Sales related systems or hotel operations.
• Regularly contact existing accounts based on the tracing frequencies of the Account Coverage Program.
• Meet or exceed sales solicitation call goals as assigned by the Director of Sales.
• Invite clients to the hotel for entertainment, lunches, tours and site inspections.
• Assist in the preparation of required reports in a timely manner.
• Manager influencer and VIP media visits and outreach.
• Manager content creation and hotel photoshoots.
• Menu design and in-house marketing collateral design.
• Manage email marketing campaigns.

Qualifications include:

• High School diploma or equivalent required and/or experience in a hotel or a related field preferred.
• At least 3 to 5 years of progressive experience in a hotel or related field preferred.
• College course work in related field helpful.
• Computer knowledge/skills required.
• Flexible and long hours sometimes required.
• Light work - Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects.
• Maintain a warm and friendly demeanor at all times.
• Must be able to effectively communicate both verbally and written, with all levels of employees and guests in an attentive, friendly, courteous, and service oriented manner.
• Must be effective at listening to, understanding, and clarifying concerns raised by employees and guests.
• Must be able to multitask and prioritize departmental functions to meet deadlines.
• Approach all encounters with guests and employees in an attentive, friendly, courteous, and service-oriented manner.
• Attending all hotel required meetings and trainings.
• Maintain regular attendance in compliance with Highgate Hotel Standards, as required by scheduling, which will vary according to the needs of the hotel.
• Maintain high standards of personal appearance and grooming, which includes wearing the proper uniform and nametag.
• Comply with Highgate Hotel Standards and regulations to encourage safe and efficient hotel operations.
• Maximize efforts towards productivity, identify problem areas and assist in implementing solutions.
• Must be effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary.
• Must be able to understand and apply complex information, data, etc. from various sources to meet appropriate objectives.
• Must be able to cross-train in other hotel-related areas.
• Must be able to maintain confidentiality of information.
• Must be able to show initiative, including anticipating guest or operational needs.
• Perform other duties as requested by the Director.