Director Of Group Sales

Director Of Group Sales

The Director of Group Sales is primarily responsible for overseeing and managing area sales for the Denver/Colorado Market. This includes leading & driving top line revenue strategy for customary sales related segments to include group & volume transient. The individual is expected to stay ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the sales teams to insure budgeted revenues are met or exceeded. The Director of Group Sales is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.

Salary Range ($115,000.00 - $135,000.00)

In addition to travel discounts at our hotels, Highgate offers competitive benefits, including three pricing tiers of medical coverage, as well as Dental and Vision benefits to eligible full-time associates. All associates accrue paid sick leave in accordance with the Colorado Healthy Families and Workplaces Act. Paid time off plans may also be available to associates who qualify. The Retirement 401(k) Program is open to both full-time and part-time associates who qualify.

Applications will be accepted between 12/31/2025 through 1/15/2025

Responsibilities

• Responsible for leading & driving top line revenue for customary sales segments to include group, volume transient for the primary hotel, as well as providing oversight to the sales leaders at the other area hotels assigned.
• Assesses & reacts to market trends, market share & the competitive hotel environment.
• Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
• Act as the hotel's voice of the customer and communicate key issues/concerns at all levels of the organization.
• Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting.
• Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.
• Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply.
• Understand GEO source & ability to develop a plan to penetrate the primary markets.
• Develop/implement key segment strategy & managing key accounts (both existing & target).
• Design effective sales deployment schemes & market assignments.
• Develop sales goals designed to achieve budget & market share targets.
• Manage group pace measurement and set sales production goals.
• Manage sales activity & travel schedule.
• Take the lead and manage owner relations, communications and expectations on behalf of Highgate Hotels for primary hotel as well as the other area hotels assigned.
• Lead a team of Senior Sales Managers for the designated area.

Qualifications

• At least a minimum of 5 years' experience as a DOSM/sales leader, with prior hotel sales experience.
• Area/Regional sales oversight of multi-hotels preferred.
• Experience dealing with/communicating with ownership groups and asset management.
• Proficient in managing/using sales automation (i.e. DELPHI, STS or alternative) & PMS systems.
• Experience working collaboratively with revenue management & operation teams.
• Well-rounded knowledge of all market segments and channel distribution sources, as well as ability to develop a strategic plan for each.
• Excellent communication and presentation skills.
• Strong interpersonal skills and ability to work in a team environment.
• Ability to direct, lead, train, motivate & drive a direct sales team; and develop a cooperative & competitive team spirit & winning attitude.
• Must be proficient in MS Office including Word, Excel, and Power Point.
• Must be able to multitask and prioritize departmental functions to meet deadlines.