Director, Ad Sales - Political, Advocacy And Government

Teamwork Makes The Stream Work

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About The Role

This critical leadership role manages the Political, Advocacy and Government (PAG) business, owning a distinct P&L and setting a multi year product and go to market strategy tailored to the vertical. The leader operates autonomously, presents clearly to executives, and drives coordinated execution across Sales and Account Management, keeping teams aligned to measurable OKRs and outcomes.

The estimated annual salary for this position is between $360,000 - $396,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for incentive compensation/commissions, health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What You'll Be Doing

Motivate and lead a team of Individual Contributors to meet and surpass revenue goals.

Sets PAG strategy, revenue goals, and team needs to the executive team with clarity and simplicity; secure buy in and influence outcomes.

Own and grow a large, standalone P&L for PAG, driving revenue and margin while maintaining operational rigor.

Anticipate evolving product needs 1–2 years out; develop a strategy and plan of attack tied directly to business impact and revenue upside.

Define and socialize strategic plans and OKRs across Sales and Account Management; align teams and gain commitment to the vision.

Communicate across diverse stakeholders with precision; operate fearlessly and autonomously to push nuanced, revenue driving initiatives unique to PAG.

Works closely with key cross functional partners across product, legal, marketing, go-to-market, and other key stakeholders to define unique challenges to the segment and drive solutions

Manage multiple concurrent workstreams, internal and external, and drive progress toward key goals.

Navigate the programmatic ecosystem and a publisher's role within it, accounting for intense policy regulation and scrutiny.

Cultivate and leverage strong market relationships across diversified verticals; build trusted partnerships beyond political into advocacy/public affairs and government.

Maintain relationships with DSPs and their political/government teams (traders, PAG leadership, sellers) to accelerate execution and unlock opportunities.

Operate at both altitude and depth: roll up sleeves alongside the team to understand detailed mechanics while organizing layers of nuance.

Run complex projects end to end; ensure stakeholder involvement, task adherence, and accountability through to completion.

Thrive in ambiguity; convert unknowns into opportunity and forward momentum.

Leadership Competencies

Empathetic, "we" oriented leadership that supports internal growth and individualized development plans; builds cohesion and trust.

Influence and alignment: easily gain buy in, change minds, and rally cross functional partners around the vision and plan.

Fearless autonomy: comfortable operating independently to advance nuanced revenue initiatives; makes clear decisions and owns outcomes.

Systems thinking & prioritization: understands interdependencies across projects and how one initiative impacts another; sequences work to maximize progress.

How You'll Work

Align Sales and Account Management to shared OKRs and milestones; create transparency in goals, ownership, and timelines.

Maintain a cohesive team culture while supporting the specialized needs of political/advocacy/government verticals.

Translate ambiguity into actionable opportunities; structure plans, track progress, and remove obstacles.

Model a collaborative, empathetic leadership style that emphasizes development, accountability, and results

We're Excited If You Have

Proven experience leading a large, standalone P&L distinct from other organizational P&Ls, with direct responsibility for revenue growth.

Demonstrated success across diversified verticals and teams; deep market relationships spanning political, advocacy/public affairs, and government.

Strong command of the programmatic ecosystem and publisher dynamics amid policy/regulatory constraints.

Established relationships with DSP political/government teams (e.g., traders, leadership, sellers); able to collaborate to accelerate outcomes.

Track record of leading teams with unique needs; creative approach to product/GTM fit and enablement where standard paths may not apply.

Exceptional organizational skills: detail oriented, able to manage many projects simultaneously and drive to completion with stakeholder accountability.

Executive communication: presents with clarity and simplicity; tailors message to diverse stakeholders and secures commitment.