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Strategic Marketing Partner

Develop and implement global omnichannel marketing campaigns for healthcare products
Mississauga, Ontario, Canada
Senior
yesterday
Roche

Roche

A global healthcare leader focused on innovative pharmaceuticals and diagnostics to advance personalized medicine and improve patient outcomes.

Strategic Marketing Partner

A healthier future. That's what drives us. Are you a strategic thinker passionate about creating impactful marketing strategies that drive real-world outcomes? Are you energized by innovation, data-driven decision-making, and crafting omnichannel campaigns that resonate with diverse stakeholders? If so, we invite you to step into the role of Strategic Marketing Partner and join our mission to deliver transformative healthcare solutions.

As a Strategic Marketing Partner, you will play a pivotal role in shaping and executing forward-thinking marketing strategies that align with our business objectives and the evolving needs of patients and customers. This is your opportunity to lead with creativity, collaborate across dynamic teams and in a Global network, and leverage cutting-edge tools to make a tangible impact.

The Opportunity:

  • Strategy Development: Craft and execute innovative marketing strategies, prioritize initiatives and make strategic trade-offs to maximize impact.
  • Communication & Persuasion: Deliver compelling messaging that engages diverse audiences, from healthcare professionals to external partners, and influence cross-functional teams toward shared outcomes.
  • Data-Driven Decision Making: Leverage analytics to inform strategies, monitor campaign performance, and translate complex data into actionable insights.
  • Omnichannel Engagement: Lead the planning and execution of integrated, multichannel campaigns that deliver seamless customer experiences.
  • Impact Measurement: Define key performance indicators (KPIs), continuously evaluate marketing effectiveness based on defined metrics, and leverage insights to inform and adjust strategy.
  • Regulatory & Compliance: Ensure all activities meet industry regulations (e.g., PAAB, ASC and IMC) while maintaining creativity and impact.

Who You Are:

  • 7-10 years in Pharma including 5-8 years of demonstrated strategic marketing experience with a proven track record in crafting and delivering marketing strategies that drive business growth, with a minimum of a 3 year undergraduate degree.
  • Demonstrated product launch success with a strong preference for experience in Multiple Sclerosis.
  • Strong communication and storytelling skills to engage diverse audiences.
  • A natural aptitude and curiosity for digital tools and technologies, including leveraging AI solutions.
  • Knowledge of industry regulations and experience ensuring compliance in marketing activities.
  • Leadership qualities that foster cross functional inclusivity, collaboration, and long-term thinking.
  • Preferred: English and French language.
  • Mindsets & Behaviours:
    • Competitiveness: You strategically prioritize, leverage our competitive strengths, and balance boldness with risk awareness.
    • Customer-Centric: You put our customers and the patients at the heart of everything you do and at the core of your strategic decision-making, by deeply understanding their needs.
    • Growth: You are a curious, intentional learner, upgrading your knowledge and capabilities every day. You ask for feedback and act on it.
    • Digital and Technology: You always consider how to leverage technology and digital in your role to maximize patient outcomes.
    • Entrepreneurial: You bring an entrepreneurial mindset—a proactive, innovative approach that drives results and fosters continuous improvement.
    • Enterprise: You embrace the dual role of winning big in the local market and as a connected member of one unified Roche commercial network, co-creating with global and other markets.

Relocation benefits are not available for this job posting.

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Strategic Marketing Partner
Mississauga, Ontario, Canada
Marketing
About Roche
A global healthcare leader focused on innovative pharmaceuticals and diagnostics to advance personalized medicine and improve patient outcomes.